Every month we receive millions of visitors from the Search Engines, Feed Readers and direct hits from which thousands would use the Search Box for the most useful content and then surf through this information. Many a times we have found that there are mobile phone buyers who visit this blog searching for the Latest Nokia Mobile or Sony Mobile Phones and after going through the categories they search for articles or reviews on some latest models which we have not published yet. But the search box if recorded wisely can give us a clear idea on what the visitors are looking for following which we could be publishing this information.
I have been personally using this plugin from the past three years and have also commented on the plugin developers blog for a few tweaks which were implemented in the later stage. It easily records all the searches made on the blog and then displays you a detailed report in the WordPress Admin section under a dedicated page. The following are a few searches made on one of our Gadgets Blog which shows detailed statistics.
The Search Summary is divided into three different sections under ‘Yesterday and today’ , Last 7 days & Last 30 days with all the detailed information like Term, Searches and results. The term is going to give you the keyword or key-phrase which the visitors search on your website and the searches column records the total number of the same for a certain period. Using these useful statistics you can find out what is the information or content the readers are searching for on your blog and how many results they are getting for the same.
The Unsuccessful search summary is a useful feature because it records all the search terms which were searched for but which had no results because of no content related to the search term and its time you can add more content on these. Lets say you find multiple unsuccessful searches for ‘SEO Tips’ key-phrase, then its time you should start posting on this and make sure that the visitors are happy. This wordpress plugin is seriously recommended to all the bloggers who are looking for content ideas and these kind of tracking is useful because you are serving your visitors by what they are searching for.
Along with this you have a option to display the Recent Searches, Popular Searches anywhere in the blog in the form of widgets or else through theme files. The Popular Searches widget would list a recent list of popular search keywords hyper-linked to the respective blog post giving them a boost in the search engine and also serving the visitors with trending topics at your blog. Finally the best part is you can always created a new dedicated page listing upto 500 top searches which link back to the respective blog articles and this page is going to help you in search engine rankings because the articles are linked in the best possible way. Try out Search Meter now and get more visitors from search engines.
