Airtel Cellular Services provider along with affle has launched SMS2.0 services which are upgraded versions of normal SMS. Affle is currently operating in Thailand, UK, India, Singapore, and USA as a mobile media company with affle being the innovator of this service. Airtel currently has 55 million-odd customers all over india which they are currently targetting to use this service.
This new SMS2.0 service would enable the users to find relevant content services with better messaging features. The service offers free content to users which is completely relevant to their interest with the application being installed into the customer’s mobile handset.
The mainly targetted audience of this new service is the youth who are currently the highest users of sending SMS & MMS. These are the audience who would be more interested in user relevant content like free jokes, movie updates, news, cricket etc all integrated into one application useful to the users.
The service is currently free and is available to all the Airtel Users as a FREE upgrade. If you are a Airtel subscriber you can avail this service by sending a SMS to 543210 with the Message “SMS2″ with no charges to use this service and incase you are not a Airtel subscriber then you can read this article on Free mobile phone wallpapers & ringtones