If you want to create a blog that is effective and doesn’t eat up a lot of your time in order to create the content then there are a few fairly simple things to consider. Firstly you will want to focus on a specific niche with your blog. Preferably – it should be something that you have a good knowledge of so that you are not spending an inordinate amount of time researching. If the blog is for your company then you might want to consider using your blog as a company journal. In this regard, you should be making notes throughout your day to day operations in order to bring the notes together when it comes time to write the blog entry for the day, week or month.
You might also consider getting a ghostwriter to write you a few blog entries to get you started. If you are starting a new business and the majority of your time is being spent on business operations then it will be hard to find the time to write up a few hundred word blog post. If this is the case – check out freelancing websites or get an employee to write you up a few small articles that you can use to pad your blog content before a search engine crawls it. Try and keep the blog posts fairly specific to the nature of your business and link heavily to your website using a good combination of anchor text that signifies your business’s purpose.
Paying a professional writer to ghostwrite for you might not be cost effective – your employees probably have more important things to do as well. If this is the case you are left on your own. Writing content does not need to be a chore. Blog articles do not have to be small novels. If you aren’t a great writer split your blog post up into point form. Talk about your current projects (as long as there is no non-disclosure clause withstanding with your clients). You are likely to be able to pick through reports generated through client interaction for bits and pieces. You might also be considering a new product to put on the market. None of this will be particularly hard to write about if you really know your business.
Creating a blog as an individual works in much the same way. Consider writing about content that you have some knowledge of – unless you are writing your blog as a journal of sorts. Don’t concern yourself with flooding your blog with useless gibberish. You don’t have to rush out and have fifty blog articles the day you start the blog. In fact it is better to go a little slower with your blog articles if you are using your blog as a means of search engine optimization anyway. If you flood the web with content and links that point to your website then it can have a detrimental effect. Go slow and focus on quality content rather than quantity.