One of the most important changes for mobile in 2009 is the significant increase of traffic on the mobile web. Most important, how do they get to your site? In this edition we share information on how to promote your site and get audience. Read about how to reach an audience that’s on the go, and learn about Auto Detect and Redirect code with our Quick Tip.

MoFuse Mobile Fusion

Benefits of going mobile for this cutting-edge home builder:

• When most people are looking for homes on the weekend evenings or after work, the sales office may be closed, but the mobile site is always open.
• People get immediate gratification, no need to write down house addresses for look up later on the desktop web.
• The mobile site includes extensive information, such as floor plans, photos, and amenities that wasn’t possible on the outdoor signage.
• MoFuse allows for easy, just-in-time information, such as changes in pricing or special events.

Audience On The Go – How Will They Find My Mobile Site?
This is a question we hear all the time. The answers will help to ensure your long term success on the mobile web. Here are the three best ways to drive traffic to your mobile site:

1. Use Auto-detection/redirection code supplied by MoFuse.
   When you set up your mobile site, the best way to drive mobile traffic is by using auto-detect and redirect code. MoFuse supplies this code to you. You don’t want to make your customers remember a new URL. They will likely just try your desktop URL to find your mobile site, you want to be ready to give them the optimal experience. This is where redirect code comes in to play. It does exactly what it’s name says: this code will auto-detect that the person who is entering your desktop URL is on a mobile phone and will automatically redirect that visitor to your mobile site. It’s fairly simple to set up – read our Quick Tip on the right for more information.
2. Expose your mobile site to search engines
   People using a search engines to find things on the mobile web has become mainstream and it is one of the fastest growing activities on the mobile web. Your mobile site will be included in search results by exposing it to all the major search engines. With MoFuse Premium you don’t have to worry, this is already happening for you! As part of your service we automatically create a sitemap for you and therefore, expose your site to every major search engine! Google is betting big on the mobile web and already note that long-time search habits continue now on mobile. With MoFuse Premium you are already there!
3. Promote your mobile site everywhere you have a client touch-point
   Think about every place where a customer comes in contact with your brand. Wherever your brand touches a customer, you have an opportunity to promote your mobile properties. These may include your company blogs, twitter feed, website, print publications, newsletter, letterhead, FaceBook page, storefront and more. Across the MoFuse network, we see TV and radio stations that promote their mobile sites on air, companies that include their mobile URL in their email signatures and on their printed materials.

Source : MoFuse