Best Google Ads Placement for Discussion Forums – Sample Layouts

Discussion Forums or Boards are places where users visit every single day to discuss on a range of topics. There are the members who normally would try to stay away from advertisements or even ignore them and their focus is to reply or stay updated on the all the threads and topics published. Hence, its important to tweak the advertisements in such a way that the regular members are not disturbed while the eCPM, CTR and overall revenue increases. Here are a few suggestions suggested by the Google Adsense Help team.

You can check out this series one by one based on your current website type.

Forum – Homepage
- Place large ad units above the fold to attract placement targeting.
- You can put up to 3 standard AdSense for content ads on your homepage. We recommend using a 728×90 leaderboard or a 468×60 banner ad format depending on your page layout.
Forum – Category Page
- Place one large ad unit above the fold to attract placement targeting.
- You can put up to 3 standard AdSense for content ads on your homepage. If your site layout allows it, the best would be to use a 728×90 leaderboard.
Forum – Post Page
- Place a 468×15 link unit below the navigation bar and above the title.
- Put a 728×90 leaderboard after the 1st/2nd, 4th/5th and the 8th/9th post.

Comments

Kavya Hari says:

February 24, 2011 at 11:23 am

I agree with all the factors of discussion forum Amit.And, it will give more information about ads Google placement discussion forums. Thanks a lot for sharing it Amit.

[Reply]
adsense says:

February 26, 2011 at 9:23 am

I need these tips. Adsense for classic websites. Your article help me to solve my problem.

[Reply]
Nadeem Ali says:

March 10, 2011 at 3:07 am

Forums always has less PAGE CTR.

[Reply]
Policywala says:

March 18, 2011 at 5:55 pm

Within the first thread and after first thread are the best placement for forum.

[Reply]
Syconet says:

April 19, 2011 at 12:55 pm

Thanks good Tip.

[Reply]
Avenir says:

April 25, 2011 at 5:52 pm

I thought the best place for on the homepage all the way to the right.

[Reply]
anupal says:

May 6, 2011 at 9:20 pm

thnk you

[Reply]
prabhuks says:

July 31, 2012 at 5:04 pm

Nice thank u

[Reply]
Rahul says:

October 22, 2012 at 4:13 pm

But what about the type of ads that should be selected?
Should a Image ad be selected? or a text ad should be selected?
What are your views on the same?

[Reply]