Google Checkout is a Payment System where you can start selling your Online or Offline stuff real quick and easily. If you are selling products using Google Adwords, adding a small checkout badge would mean that you can get more buyers because the system is secure and the customer would have a guarantee that he is paying to a secured system. Checkout’s Payment Guarantee protects 98% of Checkout orders on average – when an order is guaranteed, you get paid even if it results in a charge back.
How Does Google Checkout System Work :
The customer shops on your website and finds out the Google Checkout payment option on the Checkout Page ie the final stage of purchasing anything. Once the customer is on your Products page he would be finding the ‘Add To Cart’ button on the products detail page which when clicked confirms it and adds the product on their shopping cart.
Next on the Checkout page the customer would be offered with different options where in you can include the Google Checkout Payment Mode which can make them feel more secure.
The Customer has to login to their Google Account if not create one in case they dont have a account, which would take a minutes time because its a simple form with the details of the Credit Card required. If the customer already has a Google Account he just has to login and enter their Credit Card details which would be saved in their profile.
Following this the Customer has to Confirm the order by reviewing the products they are purchasing and the amount of money they are going to be billed. They can even check the box where they are offered to subscribe to email newsletters from the sellers website.
Thats it, the customer has made and confirmed a order on your website within a few minutes with real simple options which can be easy to understand and they are even secure because the credit card details are not directly given the product selling website.
Google Checkout Transaction Fees :
If you are a Seller who is either selling some product or services, you need to pay a small amount of fees to Google for the services you are opting for which are based on the amount of transactions you do. The more transactions you do the lower fees rate you have to pay. The transaction processing charges are based on the monthly volume of total sales and it also has a fixed rate per transaction which means that even if you sell something for 10$ or 10000$ you need to pay at the rate of % plus – 0.30$ per transaction.
|Monthly Sales Through Google Checkout||Fees Per Transaction|
|Less than $3,000||2.9% + $0.30|
|$3,000 – $9,999.99||2.5% + $0.30|
|$10,000 – $99,999.99||2.2% + $0.30|
|$100,000 or more||1.9% + $0.30|
In case you are selling a product to a person from another country which would mean that the merchants country is different from the buyer’s billing country you would have to bear an additional 1% fees. While we compare the fees with Paypal which is another Payment Processor, Google Checkout fees seems to be low but again the chargeback fees is really high, because you get charged 10$ charge back fees + total refund of the received amount which in case of Paypal is not required.
How to Sell using Google Checkout :
Selling Products using this system is really easy because you are offered with four different options to get started which are as the following.
- Email invoices – A option which can be helpful when you take order on Phone or Fax and get your customers email address. Once you have the email address you can send invoices and get paid through Google Checkout. You dont have to learn any kind of programming knowledge since its really easy to create a secured invoice and send to the customer who can review, confirm payment and shipping details.
- Buy Now buttons – This is the option which can be useful when you think your customers would buy something really quick. Once they select a product and add to card they can add more and then check out from this stage towards the Google Checkout payment mode.
- Checkout shopping cart – This is a setup feature where you can sell multiple products and build a Complete Online Store. You need to use the Shopping Cart Wizard or else customize few lines of HTML and add the cart to your website where you can recieve and complete orders easily. The best part is that you can retain your websites design and looks and integrate a shopping section within it.
- Third-party shopping carts – This feature is for adding Google Checkout as an extra payment mode to your current shopping cart. You can sell digital goods (downloadable software, pictures, etc.) under this feature.
The best part is that you can also use Google Checkout on Mobile, which means that you can sell products on Mobile where customers would checkout through this system. People keep buying stuff and when they can easily checkout from their Mobile Phone they would opt for it and since its secure and really easy you should try out implementing this if you are running a shopping site. Just make sure that your website is mobile friendly and it can create magic.