Many marketers would recommend this idea in order to increase their traffic because its not only cost effective but also helps you in getting excellent traffic and brand awareness. I will give you a idea on this by giving a real life example.Recently a friend, started a franchise business and was looking for promoting his products online and also getting people to know about his brand which is when i recommended him advertising in Google Adwords & also by going for few sponsored blog reviews with well known blogs which can send him some traffic too. When he tried to contact few bloggers they quoted a minimum of 25$ charge per review and also didnt guarantee a link and also a real good review. Anyway my friend still tried out buying few reviews to see how to works out and most of the reviews were dull and the bloggers didnt promote these paid posts which gave me a idea on going in a different way.
I told him to get in touch with a Custom Designing T-Shirts company which sells a Tee for 4$ when you order a minimum of 100 T-Shirts in bulk. Now the total cost would be around 400$ for him. Along with this i told him to start a page on his website where it was written that recommend three of your friends to signup for their service, blog about this and you get a guaranteed T-Shirt for free of cost. Now with a very less promotion this campaign went rocking with more than 100 bloggers signing up for this and since this was in a chain they would even recommend their friends to signup for the service and grab a free Tee.
Each Blogger would blog about the amazing service, the free T-Shirt and also refer 3 more friends, which would overall cost my friend not more than 4$ per review. Isn’t it amazing that the same guys who were charging 25-200$ per review now did the same stuff for 4$ and also promoted these blog post reviews on facebook, stumbleupon & twitter to get referrals. This can give you a idea on how to approach and get things done which would normally cost you hundreds of $ and still would have given a boring result.
Bloggers can also opt for this strategy by implement ideas like Offering Free Domain Names, Free Hosting Accounts, Free Mouse Pads, Free eBooks etc which can create a buzz in the blogosphere and give a special boost in the whole blogging world. Did you implement any of these strategies to grab website visitors?