Reliance Big Tv Slash Price by 40% to Beat Airtel Digital Tv
Reliance Big Tv is going to slash down their prices by over 40% in order to increase their market share and to increase their customer base which is getting harder by the launch of new DTH service providers like Airtel Digital Tv, Bsnl Iptv & Sun direct dth
The Reliance Big TV is already sold 700Rs lower than their competitors in the market and in order to become a leader in the market they are offering another huge price cut on the name of Diwali Festive Offer.
Offer Details : Get Big Tv Connection for 1490Rs with 3 months of free subscription which includes 64 channels like Star & Sony along with Video-On-Demand services available for free of cost for the first three months.
Seems that Big Tv is going to be promoted by reliance heavily like their Mobile Phones were launched years back when handsets were provided under post-paid connections schemes for just 500Rs and reliance got millions of connections very soon.
All over the country there are around 7.5 million DTH subscribers out of which Reliance wants to lead the market and hence is offering the set top box at a amazingly low price and free channels for the first 3 months. Another important point to note is that Big TV is the only service provider which offers the maximum number of channels ie 200 channels at the lowest price.
He is another big competitor of Dish TV
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this is just their strategy to acquire customers, but they should also focus on improving their customer service which at this stage is quite pathetic. even in mobiles they started with lowest but then slowly once they acquired more customers they increased their rates. I guess history is definitely going to be repeated with big tv
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@kavi: Reliance always try to grab the market share first with the lowest entry costs and then raises the monthly subscription charges with nice marketing ideas. Lets see how these people comeup with Big Tv.
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Yes guys reliance reduces it’s price when there is competition if he is the king there then the price rate will be an unlimited one of his kind… If can make even un imaginary prices
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@Balaji J H: Thats called Smart Marketing Ideas which Reliance Implements and gets into the top!
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It is an example of Anil Ambani,s aggressive market penetration strategies. He is genius…
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Big tv is beat when compare other dth services like tata sky, dish tv and airtel.Big tv should give more interactive channels and it should less the monthly subcription as 100 bugs to increase the subscribers
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