Most retailers and entrepreneurs are looking to get their hands on the latest and coolest mobile technology that will allow them to expand their business and forge stronger relationships with their buying public. After all, nearly everyone seem to love the incredible things they can do with their mobile devices and smart gadgets these days.
But before jumping into the bandwagon and finding your way through the tons of things that mobile retailing can help you with, it’s always better to weigh your options and check which mobile solutions and strategies are most suitable for your specific business needs. You need to look at the pros and cons of the situation before you invest in it.
Whatever mobile technology or strategy you choose, one thing is for sure: it’s going to cost you a good deal of money as you start to set things up and get them running smoothly. Expenses are usually and understandably a big thing for entrepreneurs when they consider switching gears and shifting to a new marketing approach, as in the case of mobile retailing.
The costs can be quite staggering based on whether or not you want to do some large-scale changes in your strategy plan or if you want to transition into mobile retailing bit by bit. For example, you might have to hire application developers to help you craft the right applications and information packets to send to your customers while they browse and shop in your store.
Also, you might have to buy new gadgets such as next-generation RFID chips and electronic payment devices that allow for paperless, wireless payment transactions. Finally, you’ll have to train your staff on how to harness the potential of this new technology so that they can maximize the shopping experience of your customers.
Of course, you can’t just use all these technological innovations without devising some way to protect precious information that you have gleaned from your customers through feedback and through their usage of your mobile services. To illustrate, data security is of paramount importance when you look at the highly sensitive things such as the financial information of your customers when they pay through your mobile devices.
On the flipside, nothing beats mobile retailing when it comes to real-time interaction with your customers. Not only are you now empowered to actually talk to your customers whenever and wherever they may be, but now you can also put that information to good use by applying them to make quick in-store judgments. This can come in handy when you wish to replenish stocks on your shelves or when a particular product item has been incorrectly priced.
These things can be rather easy to miss when you’re looking at so many other things in your store, but with mobile retailing technology in place, you’re less likely to have the same problems. In the end, you can be sure of increased customer satisfaction and a higher chances of cultivating brand loyalty in them. After all, not every other store on the street can provide the same services and shopping experience.
The good news is that once you decide to go mobile, there’s no turning back. The advent of mobile technology and its integration with business strategies doesn’t seem to have any definite end in the near future. Software developers, mobile technology companies, network providers and entrepreneurs alike are always on the lookout for new solutions that will help them to know their consumers more comprehensively and effectively.
So, once you decide to bet your money on adopting a mobile strategy, you can expect great returns on your investment in the medium term, even if you have to shell out a good amount of cash to start you off on this brave new approach.
Guest Writer : Neil is a tech writer and is currently plying his trade as head of marketing for eMobileScan, one of Europe’s leading providers of barcode scanners including the LS2208 from Motorola.