We (myself, Pankaj Gupta & Vaibhav) Organised an SEO Meet at New Delhi on 31t March 2007 at Clarks Inn and here is a small post about it.

The Meet began on the scheduled time of 10:00am and our Anchor gave a brief introduction of the conferance and welcomed Mr Andy Hagans and Mr Rich Mcleaur who gave a small welcome message and the meeting was started.

• At 10:15am The First Presentation was started on all the basics of SEO as start up and discussed about the following topics.

Important Factors for Search Engines - Where the popularity of the website in relevant communities was discussed, backlinks quality etc
Anatomy of Hyperlink – Where the hyperlink related details where discussed, example – title=”SEO Meet” , Rel=”nofollow” , Adding an ‘Alt’ Tag in case of images where in if the images dont load the alt tags help your webpage rank better using the Alt Tags. Example of an Hypertext
Targetting the Right Terms – Targetting the best terms in terms of critical importance,conversion rate of the visitors which is in terms time they stay on your website, sales from the SE traffic etc.
Critical Components of Optimizing a site – Html, css, which includes all the on page seo related activities.
Link Baiting - Link conducting, supporitng good topics, professional organisations, awards, contests, batural linkage, interviews, blogs and forums.

• Followed at 11:00am Mr Rich Mcleur started his presentation which included the following topics.

Link Building Basics – which is an process of gaining incoming links to a website
Quality Links – SEO ranking is all about the links, trusted links, whats a trusted site is generally high ranking links. Getting Quality links by contacting related website webmasters, making an network in the same industry.Emailing manually to each person you need to get link from and negiotating.
What to avoid – bad link directories, link exchanges, link schemes, buying text links, triangular links.
Review Me – Good site to get quality backlinks from, but this technology may not work for after 2 years because google may find it.
Getting Listing in Directories - like Botw, skaffe, business.com & Yahoo Directory Listing.
What is link Baiting – Its creating content aimed content at the target audience and promoting on social sites to promote maximum traffic from digg,rediff,netscape and delicious and link baiting is the most trusted way to get quality backlinks.
Examples of link Baiting - Top 10 Lists, Resource Lists, Howtos, Ultimate guides
Effective Link Bait – Great Title, Excellent content , pictures, the more time effort put in gets you more and more backlinks.

• At 12:00am Andy hagans started his presentation who started with the evolution of link building.

This part was started with the link building examples, with a website called “Networksecurityjournal.com” and its ranking for the keyword “network Security” with an article by name “The Fight against Fishing : 44 ways to protech yourself” which was used an link baiting article for ranking better in the SE’s for the keyword – “network Security” which got into the homepage of netscape & digg. yahoo showed a total of 3244 backlinks according to yahoo and trusted backlinks from sites like oreilly.comlinux security and lifehacker.
Some websites like the Lifehacker.com gives you very high targetted traffic for the link baiting articles.Adding links generously in your website to other websites.
Top hit list for link baiting – Cant disclose the list here
Old Fasioned Link Begging – making a spread sheet with first name and other details, and emailing all the related industry guys, personalised emails for everyone.
Submitting to bookmarking sites – via trusted account, with a launch in a limited period. hence links leads to traffic, traffic leads to traffic.
Content – is the main core of a website, as google ranks quality content websites better than an average content based website.Also title is very important in case of link bait with examples like reading couple articles from hundreds of articles.

Andy hagans presentation was followed by a lunch break.

• At 2:30 Pm the Conferance was resumed with Sagar D

who is from BizNicheMedia gave his presentation on search engine strategies which included information on how search engines gives the results, how traffic is generated and other general points on seo.

• After the 20 minutes session by Sagar , vaibhav gave a new presentation on “Building your online Empire(VRE)” which included the following things -

VRE - which is Virtual Real Estate, which was used by marketing guru “John Reese” , which refers to websites which are similar to actual real estate, and the value also increases with time and increases many times quicker than the offline estates, but this estates does not just stop by launching website but needs the following -

-Selecting the right Niche, high demand, decent returns and not a very high competiting niche.
-Selecting a Domain Name ie a smaller, easier to remember & brandable
-Selecting the right hosting company with C Class features, lower downtime
-Content is the Queen – Have a website with high quality user friendly articles where users dont run away seeing the lower quality articles.
-Moneterising VRE via Adsense/YPN, CJ, Link Share, Click bank

• At 4:00 pm Ravish Ahuja started his presentation which was started by his introduction

Followed by a detailed discussion on web mased forum, use of forums and how to convert visitors to users, increasing users loyalty, increasing brand and building more pages adding you have massive user contributed content and helps you increase serps by promoting your forum with friends and blogging about it.Drawbacks of using forums is like its difficult in usage for a non IT guy, prone to spam attacks and the quality of content is lower because similar posts can be found on many others forums.

After 4:20Pm a group discussions session was started where every member of the conferance were given a chance to discuss about their queries related to seo, followed by a cocktail party at around 7pm with Andy and Rich rocking the floor with their dance and i hope being an organiser everyone loved it.

The Next day ie on 1/4/2007 we had an awesome pool party with lots & lots of fun, and i would like to end this post here and would like to hear some feedback from everyone of you who attended this meet.

The Next SEO meet will be in the year 2008 and you can check out the following links for more images and video’s related to this meet.

Delhi SEO Meet 2007 Gallery

The Dance Video -