The Sony Ericsson W 380i is a small phone of striking design. The hype phone is available in the funkiest colours of Tangerine Black, Electric Purple and Magnetic Grey. The W380i is a hype compact clamshell. It has a slanting top and dimpled front panelling as well as tailed design. The surface of the phone is extremely tactile. This phone was definitely made for music lovers with the Walkman player and Track ID features. The buttons of the music player are specially positioned such that you do not have to open the phone to select the albums you want.

The phone has some unique features like:

• Walkman player: not only is the Sony Ericsson product a mobile but it is a portable music device too. This makes the phone the cream of all the handset in turns of the walkman. The album art and playlist creation are one of the cool features
• It has music recognition which means that when you record a few seconds of a song the TrackID will return the details of the artist, title of the song as well as the album.
• The phone contains RSS feeds such that you can use it to display updated news and content from your desired websites and blogs. All you have to do is subscribe to the feeds and everything else will come to you.
• The Media manager on the phone allows the user to transfer videos, music, photos to and fro. The software comes as a package with the phone.
• The speakerphone can be switched on to activate the loudspeaker. You can share with friends your conservation when using the phone hands-free.
• The sound is of exceptional quality and the MegaBass enhances the bass frequencies making listening an experience in itself.
• If you are into new music, then the Sony Ericsson W380i presents you with an opprtunity to listen to upcoming artists as well as view the videos. The PlayNow Uncut feature is an ideal site.
• The phone features an in built integrated 1.3 megapixel camera which has menus, a screen viewfinder, direct interaction with messaging and in-phone imaging.
• The battery ha a long life span with 300 hours standby.
• The music buttons are positioned on the outside of the phone, which means you do not have to flick the phone open to get to the music. The phone also features a keylock which lock the media player. Even if you accidentally touch it there will absolutely be no harm.

Why don’t you groove on with the Sony Ericsson W380i- the club is where you are.