Question : Hello Amit, I have been reading all your awesome posts and the useful guides which you publish everyday. Recently while going through your article on Transfer Google Analytics Website Profile to Another Account, i got a doubt that is it possible to track Google Adsense revenue from a single blog post? Can we get individual stats for the same? Even after using adsense channels I get stats on a particular ad size but not for every page on my blog and its practically not possible to add a different channel for every article. Kindly help me on this.
Answer : There are many different options like the A/B Split Testing using which you can compare the stats of two different pages or else find detailed statistics. Also you can use services like Statcounter to find out the incoming traffic statistics but again this option is not accurate, hence the following option has to be implemented.
Google has been offering a very good facility of linking your Adsense account with your Analytics Account. This means that you can easily Integrate Google Analytics & Google Adsense and then enjoy the data which are given to you. Once the account is linked you will find a new option in the Analytics > Content as shown below.
Once you click on this option, you will be shown with a page which shows you detailed stats on your total Adsense Revenue for the default period of last 1 month, Revenue / 1000 Visits, Ads Clicked, Ads Clicked / Visit, CTR, eCPM, Unit Impressions, Unit Impressions / Visit, Page Impressions & Page Impressions / Visit. Along with this You also get a report on the ‘Top Adsense Content’ and ‘Top AdSense Referrers’. Click on this option to get a full report for the same as shown below.
Under the detailed listings page you will be shown with a list of 10 rows of posts and their detailed statistics for the selected time range. Use the Search box under the ‘Filter Page’ option to find out any specific blog posts revenue.
Once the specific link is shown for which you would like to check out the adsense statistics you need to click on the same. A new page would be shown which is based on sampled data and which gives you information based on different aspects.
Using this procedure you can easily find out the best performing pages on your website or blog and the pages which have the highest CTR but with lower revenues. Hence based on this information you could also decide on replacing the advertisements on those low paying ad pages with Affiliate Programs or CPA Offers.