Gizmodo – One of the Worlds Biggest Technology Related Blog recently acquired a Lost Apple iPhone 4G from the person at a cost of 5000 USD. While the cost of the iPhone would have actually been not more than 500$, the 10 times investment was worth a lot because this single piece of Apple iPhone which is due to release in the coming months has made Gizmodo earn a lot more stuff ranking for Income, Visitors, Brand, Subscribers etc.
Apple iPhone 4G Photos :
Apple iPhone 4G Demo Video :
Traffic Statistics :
Gizmodo displays its visitors statistics in public which are tracked via Sitemeter here which gives you quick stats on the total number of readers and the time they spent at Gizmodo. Below is a detailed analysis of the same.
As per the above graph on an average the Gizmodo.com website receives around 3.5 Million Page Views everyday on an average while the last two days itself the total crossed more than 45 Million Pageviews which means that the Apple iPhone 4G Leak gave them an additional Pageviews of atleast 35 Million which is seriously a very big number and this has not yet stopped. The trend is still continuing and we are sure that Gizmodo would end up with atleast 50 Million Page Views or more if Apple would throw up a Legal Case on them.
This huge amount of visitors have made the Gizmodo servers go down which is the reason they have even shut down the commenting feature and are trying hard to cope up with the traffic load which is sent from thousands of Blogs, News Portals, Social Media Sites etc. Overall a pretty impressive number which every blogger would dream about. This is the very reason other Competitive Blogs like Engadget are trying to show off that the Apple iPhone was acquired illegally. Check out the Alexa Rank of Gizmodo which has also jumped to around ~100 for the last day while our blog seems to be nowhere when compared to this Huge Blog. Hope by the next year end we actually end up within the Top 1000 Alexa Rank atleast.
Income Statistics :
The Team from Gawker acknowledges on Twitter that – Ad demand only matches ad supply that way if using remnant networks/exchanges. We’re not, so no real rev gain in news spikes. Even if this kind of statement may be actually true, Large Blogs like Gizmodo have advertising campaigns at rates of around 8$ CPM and when there are no specific large advertisers, the ad slots are backfilled with inventory from Different Ad networks which then bid for the Ad Spaces.
ROS or RON inventory requires minimum flight of one week and max of 20% SOV. CPM stands for “cost per thousand impressions.” To have your ad appear 500,000 times at a CPM of $10 would cost $5,000 (500,000 impressions x $10/1000). The minimum buy for any campaign is $10,000. via Gawker Media Ads Rate Page
This would meant that for the extra 50 Million PV’s Gizmodo would earn atleast the following income :
5,00,00,000 * 8$/1000 [CPM] * 2 Ad Slots Minimum = 8,00,000$ approx. These numbers are calculated at the rate of 8$ CPM rate which is the minimum Gawker Media charges for advertising on their Blogs Network. While these are not small blogs, we are sure that the ad slots are always filled with advertisements and there are very less chances of Remnant[remaining] Inventory. The advertisers don’t advertise on any specific pages when they opt for the CPM System but their Ad Campaigns are run on all the pages of the blog they select and these kind of stories also display those ads. Also there are a minimum of 2 different ad slots available on the blog ie 300×250 ad displayed on the top right, 160×600 ad displayed on the left sidebar. Hence based on these calculations we expect that Gizmodo earned somewhere around a Million Dollars in revenue from a 5000$ investment which is a huge profit.
SEO & Social Media Advantage :
One of the Biggest advantage of this iPhone Leak is that the website Gizmodo.com received a minimum of 50000+ Very Very High Quality Backlinks for this single blog post. Actually on an average for every post they publish they get hundreds of backlinks from different blog who rewrite/replublish/link back to the original post as Source. Now this is actually good because all of these websites are either linking to the Gizmodo.com main page or to that specific blog post. Next this specific post was Retweeted more than 35000 times as per Tweetmeme though the actual number may be lot more than this. Along with this the number of Followers to the Gizmodo’s Twitter Account has also increased by around 8000 followed in the past 3-4 days because of all this buzz.
Overall a excellent boost to Gizmodo in terms of everything and no loss in any case. We hope that Apple won’t send any Legal Documents to Gizmodo for Opening up a Stolen Mobile Phone which is not their property and also purchasing a Stolen Good which is against the law if not the result of all this game would be totally different.