Every month thousands of Google Adsense publishers are banned and there are always rumors all around the web saying that Google has a policy of disabling the accounts randomly. Now lets get into this issue in detail and find out whats the truth behind this and know some real facts which most people have no idea about.
Fiction : Google Adsense bans publishers randomly when they find a minor problem.
Real Fact : Google makes on an average of 32% of revenue from the amount they earn from their advertisers while the balance 68% is shared with us the Adsense Publishers. Now lets say if you as a publisher make atleast 10$/day in revenue this comes to somewhere around 3650$ in a years time. When Google is going to pay you 3650$ they would have already made around 1600$ through the advertisements you have served on your website. Hence there is no point Google is running some script to randomly disable accounts because their main business runs only because both Adwords advertisers believe the network and the Adsense publishers run the ads perfectly.
Let me share with you few things which can make sure that your Adsense account is not banned and you enjoy a good life with checks coming up from the Google Team.
- Place Advertisements in Right Places : There is no point is placing the ad banners at locations which can get you clicks because your visitors would find them as normal links and not ads. This could obviously lead to a higher CTR but when the visitor visits the advertisers website they would quickly press the back button to find more relevant stuff and this is one way the Adwords advertiser would not be getting the results what they were expecting for. Tricking the Visitors is not a smart idea, there are many bloggers and website owners who use dark colored themes and use adsense just below the titles of download links, free resources, free stuff which would make the visitors to click on the advertisements making the whole system useless for advertisers.
- Ads on sites that contain prohibited content : As a advertiser i wont be happy if my website is advertised on a blog which has adult or mature content. While my target is to get sales out of the advertisements published through Adwords system, if the ads are displayed on a non family friendly site, its better to opt for another advertising network. This is what happens all of time which is the reason Google has imposed a few rules, terms and conditions for Adsense Publishers to stop displaying ads on the adult or mature content, gambling-related content, or drug content. If the ads are placed by mistake, Google would notify you about the same and you should remove them asap.
- Customize or Modify Adsense Code with css or Javascript : There are many Adsense publishers who keep looking for different ways to edit the ad codes which are offered through the Publisher section. This is because they want to make sure that the ads look similar to what the Premium Publishers get, but since this feature is allowed only to the Premium Publishers there is no point in even thinking about modifying the ad code because this could lead to a quicker Ban of the complete account. You are allowed only to change the font, color, size etc only through the publisher panel and no other options are technically allowed which if done would be against the TOS.
- Referring Sites : It is very important that you should implement legit ways to get visitors to your website. Websites which get traffic through Pay Per View, Paid to Click (PTC), Adult Sites, Popup Ads are directly in voilation to the TOS and these kind of promotion is not allowed. You should also not indulge in Adsense Adwords Arbitrage because that can also get your account banned.
- Clicking Own Ads : There would be a thousand of reasons or excuses made by Publishers when they click on their own ads like – I was testing a interesting advertisement, i was testing if am getting paid for a specific ad, i wanted to find the revenue made through some ads, i was testing adsense format, testing adsense section targeting which are all actually not allowed. This is because the click you have made on the advertisement is not going to help the advertiser in any way and this is the very reason its always recommended to avoid viewing or clicking on your own ads.
- Do not Beg for Clicks : Many google adsense publishers have a habit of begging for clicks on message boards, instant messengers, chat rooms, social networking websites etc. They even indulge in click exchange programs where in they click on others ads on a daily basis and the other people in these groups click back. This is to make sure that the accounts reach a minimum payment amount of 100$ and then they can continue the same with another account. All of these scamming tactics have made Google to make the Account Approval Process more strict by adding new rules of 6 months old domain and domain ownership if not the account will be rejected. There is no point in asking others to click on google ads because you could earn a lot more if you go the legal way by getting real visitors to your website.
Finally here are a few useful suggestions – First read the Google Adsense FAQ, followed by Filtering Ads, Changing Ad Colors Automatically & then reading Serious Adsense PPC Tips which can Increase your Adsense Revenue.
Hmm thanks for the update, I was thinking its still 3 months..though its good to put such restriction to avoid spammers..and renter.
Placing ads under drop menu will leads to ban ?.
CTR Below 10 % is good ?.
I heard that google is now closely checking Indian Adsense Publishers account.
I didnt mention drop down menu, it was referred to the section where people try to implement tricks to make the ads look completely like navigation links and get clicks but this is something which is against the TOS. Also if the CTR is legit then there is no % which Google has defined, there are many publishers who get 15%-20% CTR too but all of this depends on the niche, visitors type, content, related advertisements etc.
Yes Google is closely checking on the Indian Adsense Publishers because there are many scammers who are buying and selling adsense account for less than 10$ or 500Rs charges and giving people dreams that they are going to get a check every month through this medium.
Amit, Thanks for the reply. Clearing doubts in CTR.
yes you are saying even i have ads on google that get adsense account in 500 rupees. when itself google is allowing such ads then what we can do
thanks amit,good info on adsense
Wonderful Useful Tips Amit!
many big bloggers have link units just below navigation links… & you know who are they… then how do they implement that
Yet , adsense is not good to handle.
By the way, We are going to start up our new blog, Hope to see you there in its banging start.
Thanks anyways
amit,,, upcoming bloggers like me now will be more aware with this info….thanks a lot,,,will handle adsense with care from now onwards….
Thanks for the info. Still a long way away from setting up adsense but will keep in mind these points for then.
Hi amit, thank you for this useful post, people are converting adsense code in to html or xml for blogger templates. is it against google TOS ? I am using a link unit just under top Nav bar. please suggest me this is ok, or shall i remove the code
Thanks for posting very important points and useful tips for the new AdSense publishers! These days many publishers are spreading a lot of rumors about this genuine program. This blog will add new a spirit to those who have unnecessary fear about AdSense.
Hi Amit,
We met at New Delhi SEO Meet before two years ago, that was amazing experience with you.
I read your articles regarding Google Adsense Ban or Disable account, this is very interesting articles your wrote.
One question in my mind is, in some cases Google has been banned adsense account as well as Domain black listed for Copyright issue.
Suppose some one who competitor of over services or old employee who has been terminated from our company and they send particular URL from our Domain or website to Google adsense Team, and told him this is copyright content. So in that case Google will ban our account and domain black listed? if yes than How Google Check this content is copyright or not.
Thanks
Kamlesh
It actually depends on Google on what they would perform and i cannot say anything on this. Though its preferred not to show any of your sites to your competitors or enemies to make sure you dont overcome any wrong tactics.
Than it means Google Adsense is a Risky business. why we invest our valuable time on Google Adsense Business. We have to invest our time in providing IT services, because this is safe business for us and we never depend only Google Adsese, which is controlled from Google Adsense Team, and may be its will close or Account ban issue.
Amit thats a nice adsense tips help me to use adsense proper thanks.
Nice tips. Taking some good care of the account is really necessary. Once we get banned, it is real hard to get back to adsense unless we change the details and get a new account, or make it account with our family members name.
Adsense always gives a offline additional income if you have website which offers any service. Consider you get a part time income and don’t focuse on how the ads are being clicked.Just place the ads and forget about the adsense and concentrate on the main stream service.
thank for the info bro
we should avoid google adsense banned
me too know many people who use adsense very wrongly..