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Google Adsense Custom Ad Sizes – The Good & Bad About this New Feature to Publishers

December 13, 2013 by Amit Bhawani 23 Comments

New Custom Adsense Ad UnitsThe Google Adsense team had contacted us a few weeks back and asked to remove the custom js ad units which we were running on our network of blogs. These were the ads which we were allowed to run on a few selected number of blogs depending on the traffic and the demographics. We have been running custom ad sizes on our blogs which generally were the single ad units but with different fonts and sizes and which would not totally look like a advertisement. All of the sudden someone from Google had contacted us with the following email :

Dear Publisher,
We are currently in the process of migrating publishers from Custom JavaScript formats to standard iframes. By moving publishers over, we are able to offer more features, innovating faster and more efficiently. As such your Custom JavaScript publisher features will be turned off on 6th December 2013.

We apologize for any inconvenience this may have caused.

For technical questions and troubleshooting, please send an email to our AdSense support team while logged into your Google account.
Best regards,

We were quite confused and when we got in touch with them, we were told that the results from the custom ad units were not par with the default ad units and hence Google is taking a decision to stop serving ads through this option. This was a kind of shock because we have had done a few tests and found that the custom ad units were generally giving us better results, but now are told that its actually bad for the publishers and hence we should switch back to the default ad units by Dec 6th.

Google Adsense Custom Ad Unit Stats

You can clearly see that the revenue’s actually increased after the ad units were switched, this could either be a co-incidence or a truth which the Google representative had mentioned to us.

But this week it was again a surprise to know that the same custom ad units were now available to everyone, which means that anyone with a Adsense account can set the size of the ad units and place them on their web pages. Out of curiosity we are confused on why this major change all of the sudden when Google is very strict about its policies and why does it want people to make their web pages fill with ads in terms of content to ads ratio.

The Good About this : We feel that this new change would allow many publishers to set the ads based on their website design, and make them look better. In short giving them higher CTR because of better placement and some way chances that their revenues can increase too.

The Bad About this : Apart from the regular ad units, now you would find the web pages filled with larger ad units, considering that the new system allows to have one side of the ad unit to have a size larger than 300px, we could see people hosting ad units like 300×800 which is acceptable. A demo of this is partly available on Ezinearticles.com which has been hosting a large ad unit on the sidebar, but what would the look be if there is a similar horizontal ad above the content?

According the Google Adsense team you would get 434216 ad unit sizes which you can host on your websites but personally I feel that this is something they should have offered to a limited number of publishers based on their account authority in terms of how old the account is, the number of issues related to the account and the revenues.

If you plan to use these new ad units, then I would totally recommend you to do a A/B Split Test for a week on your websites by switching to custom units for the first week followed by default ad units the next week and then depending on the revenue reports and the Google analytics you should device whats best for you.

Let us know, how are the results of these new units performing for you.

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About

My name is Amit Bhawani and here I like to share my internet/tech experience with my online readers. You can follow me on Twitter, Facebook & Instagram at @AmitBhawani I am also the Editor-in-Chief of PhoneRadar & Master Gadgets

About Amit Bhawani

My name is Amit Bhawani and here I like to share my internet/tech experience with my online readers. You can follow me on Twitter, Facebook & Instagram at @AmitBhawani

Comments

  1. Bhavuk Khandelwal says

    January 13, 2014 at 7:20 pm

    Custom Adunits results in very low cpc ~ .02 cents per click

    Reply
  2. Arup Ghosh says

    June 19, 2014 at 10:07 am

    Good for those who wants to fit everything with their blog’s design.

    Reply
  3. wowtechnos says

    July 19, 2014 at 1:15 pm

    it’s really good for bloggers and thanks to the post Bhawani.

    Reply
  4. Mizanur Rahman says

    November 16, 2014 at 9:09 am

    As a adsence publisher i was thinking like this and after reading your article now i am confident to change .

    Reply
  5. Albert says

    November 26, 2014 at 11:08 am

    Amit, your adsense section is very good in terms of educating people who want to earn from their blogs or online venture.

    Reply
  6. Shubham says

    March 26, 2015 at 4:10 pm

    Nice .. Very useful..

    Reply
  7. Leonardo says

    June 22, 2015 at 2:43 pm

    custom adsense units showing irrelevant ads

    Reply
  8. easwar says

    September 2, 2015 at 12:29 pm

    I have my blog in my regional language(telugu).but google adsense is not supporting dis language.wt can i do?

    plz suggest me few more adsense agencies other than google,which can help me in this issue

    Reply
  9. Virat says

    September 16, 2015 at 2:53 pm

    sir m new blogger n m want Genuine link building sir so what can i doo

    Reply
  10. ARVIND PANDEY says

    October 16, 2015 at 9:21 pm

    Custom or traditional ad units, the only thing which is necessary to earn, is crowd and that too in milllions to earn handsome money..

    Reply
  11. deepa says

    November 11, 2015 at 11:35 am

    Thanks for sharing valuable information about AdSense. It will really help us. Your blog is nice learning place.

    Reply
  12. nisha sharma says

    December 4, 2015 at 8:19 pm

    I remeber u putting ur adsense income reports long time ago,what do u think for indian traffic adsense has any alternative?

    Reply
  13. Roots says

    December 20, 2015 at 12:24 pm

    Sir any special recommendation for ad sizes and placement for my health and motivational tips blog

    Reply
  14. rajani says

    January 11, 2016 at 5:21 pm

    Hey This Changes Is Really Good for Bloggers but cpc Will Less

    Reply
  15. Jay thakur says

    March 8, 2016 at 5:28 pm

    I Want to know that custom ads size is better then recommended a size or not?

    Reply
  16. Alan says

    March 9, 2016 at 10:25 am

    Interesting thing for the bloggers. thanks a lot.

    Reply
  17. Shivam Kumar says

    April 11, 2016 at 3:38 pm

    Hello Amit,

    Thanks for sharing such kind of informative post. your blog seems very nice. Specially I learned about google adsense from your website. I was not aware about it before.

    With Best Regards,
    Shivam kumar

    Reply
  18. free recharge loot tricks says

    June 16, 2016 at 11:16 pm

    thanks for the information Mr. Bhawani. specially useful for the bloggers who use Adsense. Your blog is simple and attractive.

    Reply
  19. Harsh Chaklasiya says

    September 5, 2016 at 4:19 pm

    thanks

    Reply
  20. Swapnil says

    September 11, 2016 at 2:31 am

    Hello Amit,

    But as per the new rule of Google Adsense we can put many ads on one page. Don’t know it is good or bad! But let’s hope it is good for all.

    Reply
  21. Sumit Prajapati says

    June 12, 2021 at 5:44 pm

    Very interesting and informative article. Thanks for share such type of precious article.

    Reply

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