How are Google ads targeted? How does Google know when someone clicks on my ad?
The ads we display on a webpage are determined automatically by our system based on a number of factors such as the page content, linguistics, keyword analysis, word frequency, font size, and the overall link structure of the web.
When a user clicks on an ad on your website, Google receives a signal and records it. Your account is also updated with the impression and CPC data. When you log into the AdSense website the impressions, clicks, and earnings are for the date displayed in the drop-down menu next to ‘View’.
What do you mean by CPC, CPM and CTR ?
CPC is the amount an advertiser pays each time a user clicks on his/her ad. Google AdWords has a CPC pricing system. CPM stands for “cost per 1000 impressions.” Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears. CTR is the number of link clicks divided by the number of link impressions.
For publishers, this means you’ll earn revenue each time a CPM ad is served to your page. CPM ads compete against pay-per-click (or CPC, cost per click) ads in our ad auction, and we’ll display whichever ad is expected to earn more revenue for you.
How do we determine if CPC or CPM ads are running on our site?
CPC and CPM ads will directly compete to show on your pages, and we’ll display whichever ad will generate the maximum revenue. Placement targeting will work to your benefit, as more competition among ads means higher potential earnings for you.
To determine whether placement-targeted cost-per-thousand-impression ads are appearing on your site, visit your Advanced Reports page. Choose AdSense for content as the product and select to show data by ‘Individual Ad’ – you’ll see a checkbox titled ‘Show data by targeting type – contextual or placement.’ When you check this box, you’ll be able to see how many placement-targeted ads you’re displaying on your pages
How do I implement code?
Once your AdSense application has been approved, you can follow our quick start guide which will help you generate AdSense code from your account
1. Generate ad code on your website
2. View the source code of your web page
3. Select a spot between the opening and closing tags in your source code (What do you mean by BODY tags?)
4. Paste ad code on your website without making any changes
5. Save changes and upload or publish the updated pages to your server
Start displaying Google ads on your website. Hurray!
Could I get help with pasting my ad code on Blogger, WordPress and other Content Management Platforms?
We have a detailed topic that covers all these questions in our Help Center.
Can I paste ad code on multiple websites?
Yes, you’re welcome to place Google ads or an AdSense for search box on any number of websites (you need to have access to the source code of the page) that complies with our program policies ( http://www.google.com/adsense/policies). There’s no need for us to review the site beforehand – simply copy and paste the ad code or search code onto your website, and we’ll automatically detect and serve ads to the new site.
I have placed my ad code on multiple sites. How can I view separate reports for each site?
Yes, you can do so by creating a URL channel for each site. You will not need to modify your ad code in any way, and your channels will start tracking ad performance almost immediately. View detailed instructions on creating URL channels
How can I solve my account specific issues without contacting AdSense support?
We understand that you may have account specific issues related to login, payments and other topics. Please know that we have step-by-step instructions available in the form of a troubleshooters (listed below) which will help you resolve these issues quickly and easily.
How do I change the color of my AdSense ads?
You can select from a number of built-in color palettes, or you can create up to 100 of your own. For detailed instruction, please visit our Help Center
Which ad formats perform better ? How many ad units can I display on a particular web page?
As a rule of thumb, wider ad formats tend to outperform their taller counterparts, due to their reader-friendly format. For more information about desigining successful ads, visit this link
1. Three standard ad units
2. Three link units
3. Two search boxes
Can I implement only image ads? Will I earn more by displaying only image ads?
Yes. You can choose to run ad units that will display only image ads by selecting the Image ads only option when generating your ad layout code.
For maximum revenue potential, however, we suggest selecting Text and image ads. This allows us to serve the most targeted and highest revenue generating ads to your pages, providing a better user experience to your site’s visitors and potentially increasing your AdSense revenue.
Can I filter out certain ads that appear on my web page?
We’re happy to let you know you can prevent Google ads from up to 200 sites from showing on your site by using the Competitive Ad Filter. To find detailed instructions on using your filter list, please see our online resource
We’re also excited to inform you about our new Category filtering feature that will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. To know more, read our blogpost
What are invalid clicks and how does Google distinguish them?
Clicks or page impressions generated through prohibited means, and intended to artificially increase click or impression counts on a publisher account. Google’s proprietary technology analyzes clicks and impressions to determine whether they fit a pattern of use intended to artificially drive up an advertiser’s clicks or a publisher’s earnings. More…
What is smart pricing and how do I find out if I am smart priced ?
Smart pricing is used to ensure that both the publisher and advertiser receives the maximum benefit from the ads that are displayed on the Google network. Please visit our blogpost to learn more.
This stuff was sent to me as a follow up to Adsense Newbie Orientation webinar.