The Panda update, that Google has named to its latest change in the algorithm of ranking websites and showing them on the SERPs, has affected the way websites perform on search engines and many website rankings have been effected. Many bloggers have been talking about this, since Google showed it’s first effect many days back, and now after the algorithm has finally got into action, bloggers have been reporting about the rankings changes, which in the end shows an effect on their ad earnings too. According to Google, this update is to remove all the low-quality content pages which are mostly the copy of others, or have a lesser information than some others which are now ranked higher. There are many glitches in the update, where sites with almost no content are ranking better than a few that have everything related to what is being searched. But that’s Google and it has it’s own rules. Here is a list of websites affected by Google Panda Update.
As always said, everything isn’t lost if your blog or website has been very much affected by the Panda Update, as you can still bounce back if you use certain good tactics and follow the guidelines that are laid by the Google webmaster team. Apart from that, you may also follow the below steps to recover from the effect of the Panda Algorithm Update of Google –
Google Webmaster Guidelines
Follow these guidelines always. Google isn’t a human to explain each and every webmaster on what mistakes they are committing, so you need to check the webmaster guidelines and have your website or blog optimized in that way, or else you would be automatically affected. The overall quality of the web pages should be improved, with more content, less outbound linking and removing the low quality pages. If you are worried about removing the pages as you might have worked hard to write them, at least try to preserve your website rankings by shifting those low quality pages to any new domain rather than deleting them entirely. According to what a few webmasters report, SEO for content is not that useful now. Google has become smarter according to them, in checking which content is better to be ranked higher, not relying on the SEO tactics.
Remove the duplicates
Duplicates are the one that mainly change the quality of the website / blog. You unintentionally have many duplicate pages in the form of categories/tags where the same posts are displayed as are the single posts. You should get rid of that, by placing the robots.txt for those pages, so that they don’t get indexed in search engines and don’t count as duplicate content.
Find the affected pages
Using tools like analytics, you can find out the effect on various pages and find out which pages were very much hit by the search engines. Work on those pages, check what may have led to their drop of rankings. If there is any duplicate content, rewriting them would be the best rather than totally removing them. Google is strict about linking too, so you should check about the outbound links and their quality.
Try to find the least quality pages in your blog or website, and if you have something similar in the site on other pages, you should consider redirecting these low quality pages to those higher quality ones and reduce the fraction of pages that are not worth being in the website.
Avoid Content Scraping
Few bloggers feel that sharing other’s blog posts in their blogs is a fashion and looks good. But what they do is add a few lines of other’s post along with the source links, leaving nothing original in the shared post. This entire post is a way of content scraping, and doing this affects the entire blog a lot. You need to avoid it, unless there is a necessity of sharing those links and posts.
Avoid Overdoing things
Some webmasters try to play with the tactics such that things hit back the other way round. Meta tags such as the Meta Keywords are used in excess, which indirectly is called keyword spamming. Others try to build links in a blackhat way, or in a frequency that alarms Google in a negative way. These tricks not just would reduce the rankings, but might also lead to Google penalizing the website.
Money making niche and ads
In quite a few webmaster forums, it is reported many a times that the money making niche websites usually have more ads and lesser content, with an intention of making more money with it. According to Google, these are the low quality content pages which don’t get a higher ranking until they are of any good use. Being in such niche isn’t a wrong thing, but you need to maintain the quality to rank higher.
Websites with flash
This was already a known fact to everyone that the flash content is not easily read by the Google bots, and it cannot decide the quality of the pages that are full of flash content, although it may be some useful content. That is how Google works, and you have to follow it. Static content is well read and indexed when compared to flash. Get rid of flash if you want to expect something better in the SERPs.
Photos and Videos aren’t enough
There are thousands of websites and blogs which used to rank well, by still having just photo and video galleries in them. SEO was what brought their rankings. But most of them now lost the rankings. Reason? Lack of content. Try to include content to each photo page, relevant to that picture and that would surely help the pages get better in rankings.
Keep the rhythm going
Social media stays the same, so if your website is affected a lot in search engine rankings, you can keep the rhythm of traffic going with the sharing in the social sites like Facebook, Twitter and bookmarking sites like Digg etc.
Lastly, once you follow the above steps, try submitting your website or blog to the Google Webmaster Central again for reconsideration, and the team would check if you are good enough now to be given importance as given earlier. You can’t expect anything very soon, but let it take time, the results are more important. If lucky, you might be bouncing back to the normal rankings as before, pretty soon!
Hey Amit! nice compilation you have made here. I was researching on Google panda and landed up on this article from twitter. i am still not convinced on the photo/video site point that you made. Writing content just because you will get traffic from search again breaks Google’s conditions right?
Avoid Overdoing things is the main reason why panda will kill our sites. Excellent tips. Thanks for share
Rajan Balana says
Thanks for the tips amit, I will keep all of them for future scope,
Kavya Hari says
Yeah, it’s really nice article with the attractive points. so, these tips would be more useful to get high traffic for web sites.
Thanks Amit, for your suggestions, Iam trying to fix some using your suggestions. 🙂
another superb post !! though i havnt tasted it, but i will keep this for future reference.
Wow Much awaited post is finally here. Thanks Amit
Thanks Amit for the gr88 tips..i have one doubt though, how come having tags and other pages indexed qualifies as duplicate content and having similar kind of tagging in social media (digg, mixx etc) is considered a good SEO strategy ?
shyam jos says
Thanks Amit, for tips,very helpful
Zenil Shroff says
Very nice tips amit, i was also affected by this panda update, i simply turned all my outbound link to nofollow and guess what, my serps are back in just 15 days.
Ayush Gupta says
I have not seen any change in my blog’s daily page views. It is still.
Use Flash is Not recommended in websites For SEO purpose. Now I come to know the real concept .
Harsh Agrawal says
In other word: Google panda algo is all about making sure that Bloggers and other online publisher will work more on quality and quantity. Not only that but also create websites which are perfectly optimized for Google search,
Great Info Amit, thanks for sharing. in fact Google panda algo change increased my traffic. Im really happy with it. I just published an article on my block showing analytics report.
Hi Amit,nice article, I just want to clear one point that if any follower share my article on digg, will it be treated as duplicacy and will my blog will punished in search engine ranking,one more thing that i have also ask similar question on one more blog but have not received any answer, Pls help in this regard.
vijay varute says
Hey man thx !! All points really useful about SEO .
Thanks for sharing . Lets see how its going to work in my site.Oh god.
Rommel Fernandes says
Very insightful article. Thanks so much.
I will look forward to it.
shivam shrotriya says
thanks a lot for sharing this post sir..
Munna Hossain says
This is really a great article. Everybody must know about google panda update otherwise, they will make some mistakes that create a lot of problem to their blogs. You have shared details about how to recover from google panda update. That’s great. It will really be helpful to us. Thanks fro your proper guideline.