Conversion optimization can boost your website’s sales conversion or lead generation rate to a great extent. It is the technique of improving your website’s design to convert your website’s visitors into your customers. Designing a website that is both attractive and user-friendly is the challenge for every web designer. Good design and quality content optimized for search engines can bring traffic to your website. But the question is how many of them are actually buying products/service from your website? So, the last and final word for a website owner is ‘conversion’.
A good web design professional always keeps in mind the following points:
Target audience: Identifying your target audience is the prime task. It is important to know who are actually going to visit your site. Why are they visiting? What they actually want from your site? What would they like to see and what not? What is most important to them, etc.
For example, designing a corporate business consultancy service provider’s site with glossy images and bright color theme is not a good idea even if it looks attractive. The very appearance of the web pages can drive your visitors away.
Call to Action: As the experts say “visitors come to your site seeking a specific solution for a specific problem”. Users do not have much time to check your web site thoroughly. They quickly scan through the page they land up on. Therefore, it is wise to keep your ‘call to action’ buttons or links in a prominent place on the site’s homepage and other important landing pages where they are clearly visible and never get missed or overlooked. It is your excellence how you can make users stay longer on the page and compel them to navigate through the site for more.
Interactive: A number of web sites have a lot of content in a way that they seem overloaded with information. And users rarely have the patience to go through it all to find what exactly he/she is looking for. Interactive design and the right amount of content placed in the right place makes it easier for the user.
Look: Look is important. When you are using your website for commercial purposes it should have a professional look to impress your target audience. Simultaneously, the design should be simple enough so that the site doesn’t take too much time to load.
Accessibility: Good web design entails easy navigation of the site. User should be able to find and access all your important pages effortlessly.
A website designed keeping in mind the above points is sure to produce good conversion rate. If a website gets good traffic yet have a low conversion rate it is time to think about conversion optimization. An expert web design service like BIT Studios can make your website a profitable source of revenue with its topnotch web design and conversion optimization services.
Guest Writer: Anton Entin is a web design expert from Chicago who writes on web design related topics. For more on web design he recommends you to visit Bit Studios website : www.bitstudios.com. You can also write similar useful articles and get them featured here. Check out our Guest Blogging section for more information.