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Serious Adsense PPC Tips to Increase your Adsense Revenue

June 30, 2008 by Amit Bhawani 45 Comments

Most of you guys get low paying clicks and you generally think that adsense pays very low per click but its not just a rule that adsense pays low and other pay per click programs pay you more. You need to try out some of these adsense tips and i bet you can for sure expect a increase in your overall revenue when compared to the past.

  1. Try to change your adsense ad colours every fortnight or month in order to give your regularly visiting visitors a new look and feeling, and may be this can make them click on the ads which are interesting, generally its recommended to use blended ads ie ads with same background colour and same border colour of your webpage to make sure they match your website/blog’s background colour.
  2. Dont Stuff your website/blog with 3 Text Ads, 3 Link Ads & Paid Search box in a hope that this would lead to a better CTR but generally this leads to a very bad result, because the visitors try to ignore the complete ad sections and tend to become ad blind, along with this you can also get a low eCPM rate because of huge number of adverts on the same page.
  3. Lower amount of ad layouts on your blog/website offers you a high pay because adsense tries to show the best and most performing ads on your website and this can help you in getting more revenue with lower ad space alloted.
  4. Block advertisers who seem to directly advertising on your website/blogs because this does not affect generally much on your adsense revenue but it makes you lose your important visitors and at times many of these dont come back.
  5. Try to use different ad colours for Ad Title, Text & URL because this can at times offer a better CTR, rather than the case when all these 3 have the same colour. More CTR generally does offer you more revenue.
  6. Try to avoid using two ad units side by side because these kind of websites generally dont get returning visitors. Many adsense users are in a belief that adding 2 ad units next to each other like 250×250 + 250×250 would give them more revenue, but this revenue can just be one time and the website can lose their visitors.
  7. Use Adsense Alternate ads or colors because at times when you have some content/pages/posts which is against the TOS of adsense, or has not many advertisers you can find Public Service Ads[PSA] which generally dont pay you and its recommended to use alternative colour which can be the background colour of the same page or else by adding a alternative ad which gets loaded when there are no adsense ads.
  8. Replace your current adsense search box with the new styled Adsense – Google Custom Search because this can lead to more searches as the Google Watermark is shown within the search box and many visitors cannot identlfy if this is a paid search box.
  9. Show the Search Box Results on your own website by creating a page, because this can help you make the visitor stay in your website and this can help you make more money because the visitor may either click on any of your ad or just subscribe and this helps in the long run.
  10. Create Channels for every ad unit you add on your website and check out the performce based on the revenue, CTR etc and compare them, You can remove the low performing ones or try to blend them to make sure they perform well.
  11. Try to avoid using referrals, because generally the Adsense Referrals pays you when someone converts in the form of leads/sale and this is very low performing service when you compare your referral’s income with generally pay per clicks system. In normal contexual ads you get paid more when you compare the overall results.
  12. Image ads generally pay very less and cover the whole ad unit, when compared to text ads which generally have a bigger ad options and more rotations within the adunits. Also visitors generally dont like the image ads on your websites which you can find by testing and comparing the results of a certain period.
  13. Implement Section Targetting which can help you to get more relevant adverts on your website/blog based on a certain section of content, check out how to implement adsense section targetting.
  14. Setup Adsense Goals and make a small percentage target for every month which can be from 5-20% hike every month and for this you need to develop your website in terms of content, seo, ads optimizations etc. If you have some predefined goals you can surely achieve them slowly on time intervals.
  15. Setup a .mobi version of your most popular version and implement Adsense for Mobile because this can for sure help you out make some extra money when the mobile phone users use internet mobile phones to access your website and clicks on the ads.
  16. Try to implement adsense ad units on your left side column of your website rather than the right side column because its experimented and proved that this kind of ad placement can lead you to better Click-Through-Rate[CTR]

You can share your website/blog with current revenues and i will try to help you out by offering suggestions for a better google adsense revenue.

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About

My name is Amit Bhawani and here I like to share my internet/tech experience with my online readers. You can follow me on Twitter, Facebook & Instagram at @AmitBhawani I am also the Editor-in-Chief of PhoneRadar & Master Gadgets

About Amit Bhawani

My name is Amit Bhawani and here I like to share my internet/tech experience with my online readers. You can follow me on Twitter, Facebook & Instagram at @AmitBhawani

Comments

  1. Rockstar Sid says

    June 30, 2008 at 1:17 pm

    Awesome ideas..I never tried any tips starting from 12.. The sixth tip seems to be good,I will try it out!

    Reply
  2. m.dinesh says

    June 30, 2008 at 1:59 pm

    Than k you so much for the tips amit,
    I will implement them in my contest blog

    Reply
  3. James Rattray says

    June 30, 2008 at 3:35 pm

    Very good.
    However, I think we can safely you have broke ur own rules.

    Not ‘directly’,

    BUT, c’mon! You have… 5 different ads and the ones inside text! It’s just boring to see ur blog.

    I mean, printscreen the top of ur blog…

    Put on a A1 poster in london… And see how many people it attracts!

    0! Well maybe afew.

    But its got no fancy stuff… No topic (Well you see abit)

    And pure ads (almost!)

    Add some stuff to it!

    Reply
  4. Daniel Parvin says

    June 30, 2008 at 3:50 pm

    Thanks for this. It is always very helpful to read someone else’s comments and thoughts.

    Reply
  5. Mike says

    June 30, 2008 at 3:52 pm

    great tips mate

    Reply
  6. Amit Bhawani says

    June 30, 2008 at 3:56 pm

    @ Rockstar Sid :
    I had seen those adsense ads side by side on your blog and i recommend not to use it.
    @ m.dinesh : Will check out your blog.
    @ James Rattray : You are right that the theme looks bad with the amount of ads, but these are 2 ad slots and i felt this is the best placement based on the results.
    @ Daniel Parvin : Thanks for the comments.

    Reply
  7. 010081 says

    June 30, 2008 at 5:47 pm

    well said have done all but the last one .mobi version,will try that too.

    Reply
  8. AVP says

    July 1, 2008 at 7:07 pm

    Hey Amit,
    These are nice tips indeed,I too had side by side ad blocks but then it became an eyesore and removed them very very quickly.

    Cheers,
    AVP

    Reply
  9. Farrhad says

    July 2, 2008 at 10:41 am

    Hi!

    My website has low earnings.
    How do i improve my earnings?

    Thanks

    Reply
  10. Amit Bhawani says

    July 2, 2008 at 10:58 am

    @ Farrhad : I would recommend you to give Link ads a try on the top of your content and below the custom search box. Also i dont think you have added adsense on all your pages aviationearth.com/Theory/AR.html , check out your awstats account and see if you have adsense on the most performing pages.

    Reply
  11. Cortney says

    July 2, 2008 at 7:54 pm

    This can help with expanding/making more money.
    Check out the site : http://www.hdpublishinggroup.com/

    Reply
  12. Actress Asin says

    July 2, 2008 at 9:31 pm

    @Amit
    Any suggestions on the above site??? my new one. 😉

    and by the way. what about tht sms thing??? have got any info dude???

    and by the way congrats for making the site’s alexa rank into the 30k. U kno wat i like that 30k figure 🙂

    Tom

    Reply
  13. Farrhad says

    July 3, 2008 at 3:18 pm

    @ Amit
    Thanks for the tips! Will implement them……

    Reply
  14. Pratyush says

    July 13, 2008 at 1:27 pm

    Thanks for providing some really good tips which I didn’t knew (in fact believed the opposite is true), like the text link ads work better than image ads.

    Also never knew that left side should be concentrated more upon than the right side (yeah I hardly remember what was on the right sidebar of the last site I just visited).

    Let me try and put some of them on work on my blog (working to renew the theme and all these changes).

    Reply
  15. raja sangwan says

    July 16, 2008 at 9:30 am

    hello
    i really liked this articel. i want to know that i have a website at http://www.frack.in can you help me to optimize it better?

    Reply
  16. Mayur says

    July 16, 2008 at 3:57 pm

    Thanks
    very useful tips …..
    will implement these to my blog also 😀

    Reply
  17. Mayur says

    July 18, 2008 at 12:48 pm

    Thanks Amit
    These tips should be rather sold out bcoz they worked out geniunely when i applied them 2 my blogs 😀
    I get my earnings increased and saw a huge diff. in my CTR
    THE 2&12th points seemed to be very useful and decreased loading time of my blog ..
    u were right referral ads don’t raised a single pie to my earnings.

    Reply
  18. Mehedi says

    August 11, 2008 at 1:23 pm

    good tips about adsense. how can i get more visitor.

    Reply
  19. Vaughn Aubuchon says

    August 19, 2008 at 6:25 pm

    Hi Amit,
    It looks like this dude ripped you off! – http://forums.digitalpoint.com/showthread.php?p=8915208

    I thought that you might like to know, ESPECIALLY since he now outranks you for the search phrase –
    “Try to change your adsense ad colours every fortnight”

    I don’t like to see this kind of crap, so I called him on it in the digitalpoint thread.

    Best Regards,
    Vaughn Aubuchon

    Reply
  20. Amit Bhawani says

    August 20, 2008 at 6:23 am

    @ Vaughn Aubuchon : Thanks for finding out this content theif but there is nothing we can generally do because at times search engines rank the copied content in the top and the web hosts dont accept the request of getting the content down.

    Reply
  21. Vikash Kumar says

    October 7, 2008 at 9:17 pm

    Great Advice,
    I am using two big blocks side by side, But now I am agree with you that one big block is sufficient
    Thanks for writing,

    Reply
  22. GAJENDRASINH CHAUHAN says

    January 4, 2009 at 9:13 am

    hi freinds,
    http://www.go24net.com this is my site i have poor earning ($15-$35) monthly, i cant receive any payment from adsense yet pls tell me how to improve earning. my email [email protected]
    thanks

    Reply
  23. Harsh Agrawal Shoutmeloud says

    July 12, 2009 at 6:10 pm

    Hey Amit
    very useful post and I must admit that all the tips you mentioned are working.
    Though I specially like your point on Creating adsense for search unit on your blog page. This is one simple thing which people avoid.

    2. People tries to implement all the ad units on one single page, this is a very bad strategy.. Keep it minumum and at the prominent spot..
    IMHO 350*250 ad unit on the sidebar above the fold pays great…

    3. Moreover I think we can use link unit can be very fruitful if put it in the right position..

    Reply
    • Sachin Khosla says

      July 12, 2009 at 6:19 pm

      @Harsh Agrawal Shoutmeloud,

      I agree with you Harish on 2 and 3 point

      Reply
      • Harsh Agrawal says

        July 12, 2009 at 6:28 pm

        @Sachin Khosla,

        Thanks Sachin, though just a lil typo Its Harsh , You spell it Harish 😉

        Reply
  24. taranfx says

    July 12, 2009 at 9:13 pm

    Good ones.
    for me Image Ads worked better than text. Though im still experimenting on new things everyday.
    We cant really generalise this concept as it varies from site to site.

    Reply
  25. harsha says

    July 13, 2009 at 3:52 am

    awesome tipis

    thanks amith will try to implement

    Reply
  26. Amal Roy says

    July 13, 2009 at 4:54 am

    Great Post Friend. I really needed these tips. Surely gonna implement these on my blog. Thanks again.

    Reply
  27. venkat says

    July 13, 2009 at 6:30 am

    Very useful tips indeed, retweeted.

    Reply
  28. Prasanth Chandra says

    July 13, 2009 at 12:57 pm

    Cool post with useful info.

    Will the blog theme affect your Adsense eCPM?

    Reply
  29. cwc says

    July 14, 2009 at 6:21 pm

    Excellent information. Although most of these points were already known, the section targetting plan was cool.

    Reply
  30. Anudeep kanwar says

    October 29, 2009 at 4:22 pm

    hi ,thanks useful information , recently i have made site can you tell when i can get approne my adsense and is page rank update is important for site….and how i can update my page rank….

    Reply
    • Amit Bhawani says

      October 30, 2009 at 7:17 pm

      Build Backlinks fr your website or blog and the pagerank will improve, though Page Rank is useless in my view.

      Reply
  31. Anudeep kanwar says

    October 29, 2009 at 6:35 pm

    i also want to know one more thing that my site is this social bookamarking site and i want to buy tempplate/ theme i am confused between two ,can i know which one i should buy so that i can get more clicks on ads and where i should place ads ..please reply urgently very inportant just waiting for your reply then i will be buying..

    template link is http://club.cmstheme.com/demo/ i am confused between squaretle and aggrepress ,check for pligg 1.0.x ,,plz reply , i would be thankful to you…

    Reply
    • Amit Bhawani says

      October 30, 2009 at 7:19 pm

      Agreepress looks more like a social bookmarking site with 2 column and perfection, and squaretle can confuse the visitors with those many numerous options on the 3 columns structure which can mean lesser revenue in the long run.

      Reply
  32. Anudeep kanwar says

    October 30, 2009 at 5:43 pm

    hi reply sir waiting for your reply and i have buy squaretle please tell where i should place ads ..and please check my site tell can i get google adsense account and want to know that is there something that in Indian address google approve account late and in foreign they will approve easily…

    Reply
    • Amit Bhawani says

      October 30, 2009 at 7:21 pm

      First work on your website and try to develop traffic rather than just thinking about Google Adsense accounts because if you really have a good site Google will easily approve it. Promote it and get good number of visitors to it in a few months then think about making money from it.

      Reply
  33. veeru539 says

    January 10, 2010 at 8:05 pm

    hello amit my blog is not approving the google . could u tell me the trick for approving the adscence acnt? i hope u can reply to my mail

    Reply
  34. nicolas says

    March 21, 2010 at 3:03 pm

    I didn’t know all these tips for adsense. Thx for sharing them with everybody, this will hopefully improve my earnings.

    Reply
  35. Ganesh Jee says

    September 7, 2010 at 10:43 am

    sir,
    my website is hindi language site, How I will get Google Adsence add.

    Reply
  36. Jonathan says

    November 21, 2010 at 7:19 am

    Good tips about adsense, thanks.

    Reply
  37. surya says

    November 30, 2010 at 11:41 pm

    Amit nice tips about adsense.. . .Its really help to newbie to earn and learn. . Thanks a lot

    Reply
  38. Ahsan Raza says

    February 10, 2011 at 5:38 pm

    Large number of people thinks we should use maxium Ad Units to make more but actually you make less by using too much units.

    Reply

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