Alexa does offer you with a rank for any website which gets decent amount of traffic but its hard to find the same stats for a Indian website in terms of Traffic from Indian Cities and other stuff. Lets say you want to advertise on rediff.com then you first know the top cities from which visitors reach rediff.com and other metrics before you start your advertising campaigns because it helps you in getting more conversions. You should have a detailed report of the Gender of the audience, age, income levels, education background etc and for this kind of stuff you should check out ViziSense.
A Service from Komli, which is India’s first open audience measurement service offering you with reports on site visitors demographics and audience characteristics. ViziSense helps publishers, marketers and agencies with competitive intelligence about audiences for over thousands of websites. ViziSense helps publishers with an independent measurement system, enables advertisers to access and understand their online audience with precision, and agencies to plan better media buys. ViziSense is owned and managed by Komli Media India Pvt Ltd, India ‘s leading Ad network. It’s a free tool which media buyers, advertisers and publishers can use to get audience level data about any website.
All these Reports are generated with their methodology and if you are looking for accurate stats, you need to create a free account with them and add their tracking code on all your website pages similar to Google Analytics and get reports for the same. I already signed up with them a month back and added the tracking code, and while checking out the reports i have given this message – ‘Data is not available due to an internal error. If the error persisits report it at [email protected] ‘ which means that this service should still be called as a Beta version because of bugs and non-tracking.
Here are a few screenshots of the Reports generated by Vizisense :
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