{"id":10094,"date":"2010-04-13T17:55:44","date_gmt":"2010-04-13T17:55:44","guid":{"rendered":"https:\/\/www.amitbhawani.com\/blog\/?p=10094"},"modified":"2010-04-13T17:54:43","modified_gmt":"2010-04-13T17:54:43","slug":"indian-railways-online-income","status":"publish","type":"post","link":"https:\/\/www.amitbhawani.com\/blog\/indian-railways-online-income\/","title":{"rendered":"Indian Railways Site makes Rs10 Crore from Adsense Ads & CPM Ads"},"content":{"rendered":"

Indian Railways website at indianrail.gov.in offers everyone with Ticket Reservations<\/a> and related services, like the PNR Enquiry<\/a>, Train Calendar<\/a>, Train Time Table<\/a> etc which are very much useful for the millions of travellers all over India.<\/p>\n

\"Indian<\/a><\/p>\n

The company is said to be in huge profits in the past few years and there are many reasons for this which includes Couriers & Parcels, Earnings from shipping of Coal, Steel, Stones, Sugar, irctc Catering etc essential goods. The passenger section includes fares taken under Tatkal scheme and high fares in A\/C First Class & A\/C 2 Tier. Now here is one of the best part of making money which Railways is adopting right now.<\/p>\n

According to different website traffic measurement services on an average the Indianrail.gov.in website receives Daily Pageviews of around 10,86,956 ie around a million page views all of the pages showing different advertisements like Google Adsense, CPM ads from admagnet, Popup Ads etc. The lowest the CPM Ad agencies pay for the advertisements is 0.10$ and on an average big branded websites achieve atleast 1$ CPM rate because of direct advertisers and targetted visitors with high budgets. Now this 1$ CPM rate would mean that the Indian Railways gets paid 1 USD for every 1000 page views, while the Pop-up Ads normally range from 2$-4$ for different networks. Lets move towards the calculations part.<\/p>\n

Approx Daily Page Views : 10,00,000
\nApprox Monthly Page Views : 3,00,00,000<\/p>\n

The website displays 2 CPM Ad banners & 1 Popup Ad while we did a quick check, which means that on every page load 3 times a ad is displayed. <\/p>\n

3 * 3,00,00,000 * 1$[CPM] \/ 1000 = 90000$ \/ month *12 = Approx 10 Crore Rupees \/ Year<\/strong><\/p>\n

These calculations are calculated on the basis of 1$ average CPM but as mentioned earlier big websites get excellent offers from the advertisers who would be ready to pay higher rates just for displaying their advertisements. The only hope is that the webmasters of this website which regularly goes down because of database and other issues reports all the Income it makes from the Online advertisements to the officials because we are pretty sure that <\/p>\n","protected":false},"excerpt":{"rendered":"

Indian Railways website at indianrail.gov.in offers everyone with Ticket Reservations and related services, like the PNR Enquiry, Train Calendar, Train Time Table etc which are very much useful for the millions of travellers all over India. The company is said to be in huge profits in the past few years and there are many reasons […]<\/p>\n","protected":false},"author":1,"featured_media":19747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[155],"tags":[],"class_list":{"0":"post-10094","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-adsense","8":"entry"},"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/12\/Indian-Railways-Income.png?fit=543%2C275&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":589,"url":"https:\/\/www.amitbhawani.com\/blog\/indian-railways-online-ticket-booking-services\/","url_meta":{"origin":10094,"position":0},"title":"Indian Railways Online Ticket Booking Services","author":"Amit Bhawani","date":"June 19, 2008","format":false,"excerpt":"Booking Indian Railways Tickets Online is generally not recommended because most of the times the indian railways website goes down and the customers lose their money because the payment gateway approves the funds and while transferring the data from their end to the railways website, the connection gets cut. This\u2026","rel":"","context":"In "Tech News"","block_context":{"text":"Tech News","link":"https:\/\/www.amitbhawani.com\/blog\/category\/tech-news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3215,"url":"https:\/\/www.amitbhawani.com\/blog\/indian-railways-train-calendar\/","url_meta":{"origin":10094,"position":1},"title":"Indian Railways Train Calendar for Train Reservations","author":"Amit Bhawani","date":"January 30, 2009","format":false,"excerpt":"Indian Railways official website continues to be a MFA with lot of ads on the homepage along with pop-ups, trying to make sure it can make the most money out of each visitor they receive. Back to the point , if you are looking for easy schedules or calendar of\u2026","rel":"","context":"In "Web Tools"","block_context":{"text":"Web Tools","link":"https:\/\/www.amitbhawani.com\/blog\/category\/web-tools\/"},"img":{"alt_text":"Indian Railways Trains","src":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/Images\/I\/Indian-Railways.JPG?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9165,"url":"https:\/\/www.amitbhawani.com\/blog\/increase-adsense-income-text-image-ads\/","url_meta":{"origin":10094,"position":2},"title":"Increase Adsense Earnings – Upgrade to Text and Image ads","author":"Amit Bhawani","date":"March 11, 2010","format":false,"excerpt":"Here is a excellent tip from the Google Adsense Team for the Publishers who have selected Text Ads as the default style of 'Ad Display Preference'. Following this you need to select 'Display text and image ads in all ad units' under the My Account > Account Settings Section. 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Last change in adsense was removing option to click on any area in the ads and rather counting clicks when\u2026","rel":"","context":"In "Adsense"","block_context":{"text":"Adsense","link":"https:\/\/www.amitbhawani.com\/blog\/category\/adsense\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2023,"url":"https:\/\/www.amitbhawani.com\/blog\/google-adsense-filtering-ads-list\/","url_meta":{"origin":10094,"position":4},"title":"Google Adsense Filtering Ads – Keep the List Small","author":"Amit Bhawani","date":"November 11, 2008","format":false,"excerpt":"This months adsense optimization tip would be that you should try to block only a very small amount of advertisers because if you use the old dead adsense blacklist's they dont work anymore. 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