{"id":10913,"date":"2010-05-11T12:26:30","date_gmt":"2010-05-11T12:26:30","guid":{"rendered":"https:\/\/www.amitbhawani.com\/blog\/?p=10913"},"modified":"2010-05-11T12:26:30","modified_gmt":"2010-05-11T12:26:30","slug":"write-adwords-ads-which-get-best-ctr-performance","status":"publish","type":"post","link":"https:\/\/www.amitbhawani.com\/blog\/write-adwords-ads-which-get-best-ctr-performance\/","title":{"rendered":"Write Adwords Ads which get Best CTR &#038; Performance"},"content":{"rendered":"<p>In this <a href=\"https:\/\/www.amitbhawani.com\/blog\/category\/tutorials\/adwords\/\">Adwords Tutorial<\/a> we are going to teach you with a few basic tips and ideas following which you can write better Adwords advertisements. These steps are very important because you are going to pay real money for advertising on the Google Network, hence optimizing the advertisements is really important. When a visitor searches for some stuff on the Google Search Engine, they would be visiting any advertisement listed there, but it could be your competitors who would be gaining the most customers because of their fancy and eye-catching ads. While your boring simple ads would be neglected leading to a very less CTR and ad campaign performance, finally making you loose sales, leads or traffic when you needed it most.<\/p>\n<p>Attraction : This is the most important rule in the world of advertising, hence the better ad you create and promote, the better results you get out of these.<\/p>\n<p>While you are in the <a href=\"https:\/\/www.amitbhawani.com\/blog\/google-adwords-advertising-system\/\">Google Adwords<\/a> Interface, under the <a href=\"https:\/\/www.amitbhawani.com\/blog\/create-google-adwords-campaign\/\">Ad Campaigns<\/a>, you will be asked to setup different Ads which ranges from a Text Ad, Image Ad &#038; Mobile WAP Ad.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/05\/Google-Adwords-Ad-Types.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/05\/Google-Adwords-Ad-Types.png?resize=209%2C201\" alt=\"Google Adwords Ad Types\" title=\"Google Adwords Ad Types\" width=\"209\" height=\"201\" class=\"aligncenter size-full wp-image-10914\" srcset=\"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/05\/Google-Adwords-Ad-Types.png?w=209&amp;ssl=1 209w, https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/05\/Google-Adwords-Ad-Types.png?resize=150%2C144&amp;ssl=1 150w\" sizes=\"auto, (max-width: 209px) 100vw, 209px\" \/><\/a><\/p>\n<p>The system asks you to enter 5 different fields which you need to fill with the ad details, display URL &#038; destination URL. Here is a comparison of two different Ad Types along with suggestions on which ones would work from Google Adwords :<\/p>\n<ul>\n<li><strong>Good Ad Copy :<\/strong><br \/>\n<blockquote><p>SLR Digital Cameras<br \/>\nSale Now On. Voted Best After-Sales<br \/>\nService. 80% Off Most Cameras<br \/>\nwww.CameraShopSite.com\/SLR<\/p>\n<p>Destination URL:<br \/>\nwww.camerashopsite.com\/SLR.html <\/p><\/blockquote>\n<p><strong>What&#8217;s right?<\/strong><br \/>\n    * This headline focuses on the specific offering and contains relevant keywords (eg. SLR Digital Cameras)<br \/>\n    * This description details specific product offerings and benefits<br \/>\n    * This <a href=\"https:\/\/www.amitbhawani.com\/blog\/setup-google-adwords-display-url-destination-url\/\">destination URL<\/a> leads to a landing page related specifically to SLR cameras<\/li>\n<li><strong>Bad Ad Copy :<\/strong><br \/>\n<blockquote><p>online camera store<br \/>\nwe sell the main brands<br \/>\ngreat prices here<br \/>\nwww.camerashopsite.com<\/p>\n<p>Destination URL:<br \/>\nwww.camerashopsite.com<\/p><\/blockquote>\n<p><strong>What&#8217;s wrong?<\/strong><br \/>\n    * This headline focuses on a company description instead of on core selling points and the keywords that trigger it<br \/>\n    * This description is too general \u2013 it would be much better if it focused on specific products or services offered by the company \u2013 and it doesn\u2019t contain a call to action<br \/>\n    * This destination URL leads to the company\u2019s home page, rather than to a page promoting a specific product or service<\/li>\n<\/ul>\n<p>Based on the above Sample you can find that the Google Ad focuses more on the products page directly rather than sending the visitor to the homepage. This leads to better business because if the visitor reaches the homepage, they would be very much confused on where to move, but in this case they would be directed to the specific products page which they can decide to buy or pass on. Also since the Ad focuses on the Products sale, the visitor would most probably click if he is really interested in either buying or atleast getting the price quotes for the same, hence reducing non-buyers visitors who would click on the Ad and get you charged with money.<\/p>\n<p>Here is a useful video which can help you in understanding this more &#8211;<br \/>\n<object width=\"280\" height=\"170\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/_GI7tsbwnVk&#038;hl=en_US&#038;fs=1&#038;rel=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this Adwords Tutorial we are going to teach you with a few basic tips and ideas following which you can write better Adwords advertisements. These steps are very important because you are going to pay real money for advertising on the Google Network, hence optimizing the advertisements is really important. When a visitor searches [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1338],"tags":[],"class_list":{"0":"post-10913","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-adwords","8":"entry"},"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/12\/Google-Adwords-Ad-Types.png?fit=209%2C201&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":9456,"url":"https:\/\/www.amitbhawani.com\/blog\/google-adwords-advertising-system\/","url_meta":{"origin":10913,"position":0},"title":"Google Adwords &#8211; Becoming a Google Advertiser","author":"Amit Bhawani","date":"March 29, 2010","format":false,"excerpt":"Google Adwords is a advertising network using which you can create and place ads for your business on different Google partner websites. Unlike traditional advertising like Banner Ads, in Google Adwords you don't have to worry about the costs and budgets because you will be charged on click basis only\u2026","rel":"","context":"In &quot;Google Adwords&quot;","block_context":{"text":"Google Adwords","link":"https:\/\/www.amitbhawani.com\/blog\/category\/adwords\/"},"img":{"alt_text":"Google Adwords Logo","src":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/google-adwords-logo.jpg?fit=378%2C378&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":479,"url":"https:\/\/www.amitbhawani.com\/blog\/funny-adwords-ads-no-quality-check\/","url_meta":{"origin":10913,"position":1},"title":"Funny adwords ads no Quality check","author":"Amit Bhawani","date":"May 17, 2008","format":false,"excerpt":"Google adwords team is still not aware of the quality of ads or may be they just dont understand the meaning of the ads placed by the advertiers. When google adsense is not allowed on adult content then how can ads with these type of words be allowed to advertise?\u2026","rel":"","context":"In &quot;Tech News&quot;","block_context":{"text":"Tech News","link":"https:\/\/www.amitbhawani.com\/blog\/category\/tech-news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":491,"url":"https:\/\/www.amitbhawani.com\/blog\/adsense-adwords-arbitrage-system-future\/","url_meta":{"origin":10913,"position":2},"title":"Adsense Adwords Arbitrage System Future Information","author":"Amit Bhawani","date":"May 19, 2008","format":false,"excerpt":"Adsense Adwords Arbitrage : A money making idea which was a huge hit years back when adsense publishers used to generate millions of $ every month. Well this is not a trick or any idea using which you can scam the adsense team or get huge amount of clicks suddenly\u2026","rel":"","context":"In &quot;Adsense&quot;","block_context":{"text":"Adsense","link":"https:\/\/www.amitbhawani.com\/blog\/category\/adsense\/"},"img":{"alt_text":"Adsense Money Bag","src":"https:\/\/i0.wp.com\/www.amitbhawani.com\/Images\/M\/Money-Adsense-Bag.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9551,"url":"https:\/\/www.amitbhawani.com\/blog\/adwords-ads-check-up\/","url_meta":{"origin":10913,"position":3},"title":"Check if Adwords Ads are Up with Ads Diagnostic Tool","author":"Amit Bhawani","date":"March 30, 2010","format":false,"excerpt":"Once you have setup your campaign and ensured that its running, you need to check out if the advertisements are actually being shown on the Google search results pages, and for this you need to perform Google searches and surf through a few pages. Normally once you have setup the\u2026","rel":"","context":"In &quot;Google Adwords&quot;","block_context":{"text":"Google Adwords","link":"https:\/\/www.amitbhawani.com\/blog\/category\/adwords\/"},"img":{"alt_text":"Adwords Ad Preview Tool","src":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Adwords-Ad-Preview-Tool.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Adwords-Ad-Preview-Tool.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Adwords-Ad-Preview-Tool.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Adwords-Ad-Preview-Tool.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Adwords-Ad-Preview-Tool.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6418,"url":"https:\/\/www.amitbhawani.com\/blog\/improve-adwords-quality-score\/","url_meta":{"origin":10913,"position":4},"title":"How to Improve Your Adwords Quality Score","author":"Guest Writers","date":"October 15, 2009","format":false,"excerpt":"If you are using Google Adwords for your PPC campaigns then you might have heard about the Quality Score. A high Quality score for a keyword means that your ads would be at higher position and low CPC (cost-per-click).According to Google, Quality Score influences CPC of your keyword, the first\u2026","rel":"","context":"In &quot;Google&quot;","block_context":{"text":"Google","link":"https:\/\/www.amitbhawani.com\/blog\/category\/google\/"},"img":{"alt_text":"Google Adwords Quality Score","src":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2009\/10\/Google-Adwords-Quality-Score.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9484,"url":"https:\/\/www.amitbhawani.com\/blog\/create-ad-and-keywords-for-google-adwords-campaign\/","url_meta":{"origin":10913,"position":5},"title":"Create Ad and Keywords for Google Adwords Campaign","author":"Amit Bhawani","date":"June 11, 2010","format":false,"excerpt":"Our previous tutorial was on Creating new Campaign, while in this tutorial we will teach you how to Create ad and keywords for a new Google Adwords Campaign. This option is displayed once you complete the initial campaign settings. You get a total of 4 different Ad creation options which\u2026","rel":"","context":"In &quot;Google Adwords&quot;","block_context":{"text":"Google Adwords","link":"https:\/\/www.amitbhawani.com\/blog\/category\/adwords\/"},"img":{"alt_text":"Create Adwords Ad","src":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Create-Adwords-Ad.jpg?fit=726%2C242&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Create-Adwords-Ad.jpg?fit=726%2C242&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Create-Adwords-Ad.jpg?fit=726%2C242&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Create-Adwords-Ad.jpg?fit=726%2C242&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/posts\/10913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/comments?post=10913"}],"version-history":[{"count":0,"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/posts\/10913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/media\/19811"}],"wp:attachment":[{"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/media?parent=10913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/categories?post=10913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/tags?post=10913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}