{"id":1584,"date":"2008-10-02T12:10:15","date_gmt":"2008-10-02T12:10:15","guid":{"rendered":"https:\/\/www.amitbhawani.com\/blog\/?p=1584"},"modified":"2008-10-02T12:10:15","modified_gmt":"2008-10-02T12:10:15","slug":"reliance-big-tv","status":"publish","type":"post","link":"https:\/\/www.amitbhawani.com\/blog\/reliance-big-tv\/","title":{"rendered":"Reliance Big TV"},"content":{"rendered":"

Reliance BigTV Introduction<\/strong>
\n\"RelianceReliance BigTV<\/a> is a new product of Reliance Communications from Anil Dhirubhai Ambani Group. Its a satellite TV service which suits your schedules with a feature to select multiple favourite channels, watch latest movies and shows at your fingertips. Reliance BigTV is claimed to offer a Digital Service with exceptional quality powered by MPEG-4 technology for the first time in India which no other Direct-To-Home(DTH) service providers like Dish TV, BSNL IPTV and Tata Sky could offer.<\/p>\n

Reliance BigTV<\/a> features pure digital viewing experience, more channel choice, many exclusive movie channels, easy programming guide, interactive services, parental control, 24×7 Customer Service and lots more.<\/p>\n

BigTV Comparision<\/strong>
\n\"Reliance<\/p>\n

Reliance BigTV Pricing<\/a>
\nBig TV subscription offers:
\n1. 1490 – 3 months subscription free to the top end package.
\n2. 2490 – 6 months subscription free to the top end package.
\n3. 3990 – 9 months free subscription free to the top end package.
\n4. 4990 – 12 months free subscription free to the top end package.<\/p>\n

Package prices: Rs 100-175. Regional packages- Rs 30 per package.
\nBig TV will be available across 1 lakh retail outlets in 6,500 towns. Click here to locate local Big TV dealer.<\/p>\n

Reliance BigTV Features<\/strong>
\nHere are the features Reliance BigTV will offer
\nGet 7days TV Guide in advance and schedule your favourite shows
\nUnique fast scroll feature to navigate within channels & programs
\nCustomize guide by setting up favourite shows list
\nSort and view channels by name (in alphabetical order) and number
\nPICTURE in GUIDE (PIG) \u2013 Live TV view of current channel in play
\nQuick one click access to the \u2018GUIDE\u2019 feature via \u2018GUIDE\u2019 key on your BIG remote
\nEnable subtitles for a program
\nChange Programs to alternate audio languages
\nSet Reminders for programs in advance
\nChange channels in PIG via Ch+\/- on remote<\/p>\n

Advertising Strategy<\/strong>
\n\"Reliance<\/a>Reliance BigTV has launched a new advertising campaign in order to increase their share in the Direct-To-Home television business. The new ad campaign is scheduled to roll out in the month of september in different media like television, radio, print media & internet media.
\nThe Ad campaign is set to be of 1minute 31 seconds using 100 camera setups in 7days in different locations in rajasthan and mumbai with a crew team of 1100 experts and artists.
\nAccording to sources, in the TVC, a soldier in the battleground is seen and when he sneezes, it is so powerful that he manages to eliminate the enemy line. And when the women in the advertisement, caught in a traffic jam, decides to scream, she does it so powerfully that the entire way is cleared for her. “If it’s a scream, it should be big like this,” said the ad’s voice-over.
\nThis Ad has made Reliance BigTV make huge sales during their launch with 15000 spots within the first week of their launch. The Ad campaigns of most Reliance ADAG[Anil Dhirubhai Ambani Group] are handled by the advertising agency ‘Mudra Radar’.<\/p>\n

Marketing Strategy<\/strong>
\nReliance BigTV is offering services in over 5,000 towns and cities across the country with a 360 degree high voltage campaign. Big TV had already completed trial runs across 2,400 towns and offering service to customers of other Reliance ADAG group firms for just Rs1,000 with an estimated subscriber base of 40,000. Reliance, however, is offering the service at Rs325 per month, which includes Rs100 worth free \u201cpay per view\u201c content, and hopes to make a dent in the customer base of existing players with aggressive pricing strategies.
\nThe company is deploying the MPEG4 technology compared to MPEG2 technology used by other DTH operators, which would enable Big TV to offer over 240 channels versus the 160 channels that can be offered on MPEG2 Platform.<\/p>\n

Sales Targets<\/strong>
\nReliance BigTV has setup big plans for their Set Top box and are estimating that the DTH Subscribers base for these services would reach 60 million users by 2015 and by next year they would extend their services to 10,000 towns in India. Currently the service has a capacity of 5 million homes at the moment. There are a total of 120 million TV homes in India out of which only 6 million consumers are connected to the different DTH players like Tata Sky<\/a>, Dish TV, Sun TV<\/a> and DD Direct<\/a>.<\/p>\n

BigTV is going to spend in total a amount of 200 crore rupees on marketing and promotions in the very first year of their launch which is at par with the other DTH providers advertising campaigns. On the other hand Dish TV is the market leader with 3.4 million subscribers and a market share of 56% followed by other service providers and Bharti Airtel’s DTH service called as Airtel Digital is also going to be launched soon. Hence Reliance BigTV is trying their best in promotions and marketing to make sure they can increase their market share as soon as possible.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reliance BigTV Introduction Reliance BigTV is a new product of Reliance Communications from Anil Dhirubhai Ambani Group. Its a satellite TV service which suits your schedules with a feature to select multiple favourite channels, watch latest movies and shows at your fingertips. Reliance BigTV is claimed to offer a Digital Service with exceptional quality powered […]<\/p>\n","protected":false},"author":1,"featured_media":18595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1290],"tags":[],"class_list":["post-1584","post","type-post","status-publish","format-standard","has-post-thumbnail","category-iptv","entry"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/12\/Reliance-Big-Tv-Logo.png?fit=485%2C235&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1771,"url":"https:\/\/www.amitbhawani.com\/blog\/reliance-big-tv-price-slash\/","url_meta":{"origin":1584,"position":0},"title":"Reliance Big Tv Slash Price by 40% to Beat Airtel Digital Tv","author":"Amit Bhawani","date":"October 17, 2008","format":false,"excerpt":"Reliance Big Tv is going to slash down their prices by over 40% in order to increase their market share and to increase their customer base which is getting harder by the launch of new DTH service providers like Airtel Digital Tv, Bsnl Iptv & Sun direct dth The Reliance\u2026","rel":"","context":"In "DTH Services"","block_context":{"text":"DTH Services","link":"https:\/\/www.amitbhawani.com\/blog\/category\/iptv\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/12\/Reliance-Big-Tv-Logo1.png?fit=485%2C235&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1836,"url":"https:\/\/www.amitbhawani.com\/blog\/reliance-big-tvs-dvr-hdtv\/","url_meta":{"origin":1584,"position":1},"title":"Reliance Big TV – DVR Service & HDTV Channels in India","author":"Shaswat Patel","date":"October 23, 2008","format":false,"excerpt":"India\u2019s leading DTH service provider Big TV crosses 500,000 subscription marks in just 50 days after commercial launch of their service and they are taking 10,000 customers each day which is highest among any DTH and they are eyeing for 5 million at the end of 1 year in operations.\u2026","rel":"","context":"In "DTH Services"","block_context":{"text":"DTH Services","link":"https:\/\/www.amitbhawani.com\/blog\/category\/iptv\/"},"img":{"alt_text":"Reliance HDTV Channels","src":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/Images\/H\/HDTV.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1113,"url":"https:\/\/www.amitbhawani.com\/blog\/reliance-big-tv-dth-service-plans\/","url_meta":{"origin":1584,"position":2},"title":"Reliance Big TV DTH Service Packs","author":"Amit Bhawani","date":"August 20, 2008","format":false,"excerpt":"Finally Reliance Big TV is finally Launched and here are the currently available with BigTV. Here are some of the plans and features of BigTV from Reliance DTH. Also is a comparision of pricing and features with different DTH providers. Basic Plan : Rs. 1490\/- Plan Guaranteed with all Offers\u2026","rel":"","context":"In "DTH Services"","block_context":{"text":"DTH Services","link":"https:\/\/www.amitbhawani.com\/blog\/category\/iptv\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1972,"url":"https:\/\/www.amitbhawani.com\/blog\/best-dth-service\/","url_meta":{"origin":1584,"position":3},"title":"Vote for the Best DTH Service Provider","author":"Amit Bhawani","date":"November 5, 2008","format":false,"excerpt":"You have shelled out a lot of money for buying these Direct-To-Home Television services and have a great experience of each of these, now lets finally check out who out of all these service providers is the best and is preferred by most consumers. Dish TV DTH India Reliance Big\u2026","rel":"","context":"In "DTH Services"","block_context":{"text":"DTH Services","link":"https:\/\/www.amitbhawani.com\/blog\/category\/iptv\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15035,"url":"https:\/\/www.amitbhawani.com\/blog\/reliance-big-tv-adds-channels-including-dd-sports-hd\/","url_meta":{"origin":1584,"position":4},"title":"Reliance BIG TV adds New channels including DD Sports HD","author":"Neal","date":"October 1, 2010","format":false,"excerpt":"Reliance BIG TV, the DTH arm of Reliance Anil Dhirubhai Ambani Group today launched 7 new channels including DD HD keeping Common Wealth games in mind taking the count to 238 TV channels and 11 Radio channels for its subscribers. Reliance BIG TV currently has a subscriber base of around\u2026","rel":"","context":"In "DTH Services"","block_context":{"text":"DTH Services","link":"https:\/\/www.amitbhawani.com\/blog\/category\/iptv\/"},"img":{"alt_text":"RELIANCE BIG TV","src":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/10\/RELIANCE-BIG-TV.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":862,"url":"https:\/\/www.amitbhawani.com\/blog\/big-tv-dth\/","url_meta":{"origin":1584,"position":5},"title":"Reliance Big Digital TV DTH Review","author":"Amit Bhawani","date":"August 1, 2008","format":false,"excerpt":"The popularity of Big TV is spreading like a wildfire. It is pertinent to mention here that Big TV is a part of Reliance Anil Dhirubhai Ambani Group and they claim to provide a new satellite TV experience. 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