{"id":22462,"date":"2011-06-16T12:10:02","date_gmt":"2011-06-16T06:40:02","guid":{"rendered":"https:\/\/www.amitbhawani.com\/blog\/?p=22462"},"modified":"2011-06-16T12:11:23","modified_gmt":"2011-06-16T06:41:23","slug":"overdo-sites-seo","status":"publish","type":"post","link":"https:\/\/www.amitbhawani.com\/blog\/overdo-sites-seo\/","title":{"rendered":"How Not To Overdo Your Site\u2019s SEO"},"content":{"rendered":"

Search engine optimization of your online content is very important and crucial for the success of your website or business. It is true that social media<\/a> campaigns or other marketing measures can bring targeted customers but often the number is well surpassed when you get free-targeted traffic to your website from search engines like Google, Yahoo, Bing<\/a> etc.<\/p>\n

\"SEO<\/a>Thus, without any doubt, it\u2019s really important to optimize your site on the SEO perspective, get the basic technical aspects right and allow easier crawling of your WebPages by the search bots.<\/p>\n

But where should you draw the line? When should you stop overdoing SEO and ensure that your tactics do not come as a boomerang and harm your site in the bigger picture. Here are some tips, which are worth considering when you should stop overdoing your site\u2019s SEO:<\/p>\n

Stop Over Optimization of Links<\/a> with The Same Anchor Text<\/h2>\n

Even kids are well aware of the fact that links are the most important factor, when it comes to search optimization of a specific page. Search bots can crawl through external as well as internal links and most importantly, these links pass valuable pagerank and Google juice to your pages.<\/p>\n

But you should not go over the board and try optimizing a page for a specific keyword phrase. A typical mistake I see many bloggers do is that they try to gain incoming links for a specific page with the same Anchor text, which is not at all a wise SEO practice.<\/p>\n

Example:<\/strong> You have a page on \u201cblog widgets\u201d where you provide widgets and tools for bloggers. You know it is important to get incoming links to this page with the anchor text \u201cblog widgets\u201d so you try to gain links with that specific anchor text. So far so good but if a large number of links come through the same anchor text; it might appear to be spammy.<\/p>\n

The search bots can determine whether a specific link is organic or paid in nature and whether the anchor text should carry proper weight in context. If the links are natural, then their anchor texts should be slightly different. Natural examples: widgets for blogs, blog marketing widgets, useful tools for bloggers \u2026 you get the idea.<\/p>\n

Inference: <\/strong>When you are trying to build links, ensure that all the anchor texts are not exactly the same and there is a healthy balance. Similar words are to be welcomed while exactly same phrases and keyword combinations on a large number (say 300 links) should be avoided.<\/p>\n

Stop Throwing the Same Words Over and Over<\/h2>\n

When a search bot crawls your page and it finds multiple occurrences of the same keyword and phrase combinations, it gets slightly annoyed. They have this typical reaction:<\/p>\n

\u201cYou know what, the first time you say a phrase, it\u2019s interesting, the second time you say the phrase, it\u2019s still a bit useful. After a while, we rather realize that okay, you have said it before. There is no need to say the same thing over and over again.\u201d<\/p>\n

So instead of using the same keyword and phrase combinations, you should format your content so that it is interesting. Include multiple variations of the content, similar words and meaningful information are a plus.<\/p>\n

Do not include the same sentences and phrase combinations multiple times on a page. Rather than helping you to rank for that specific long tail of search; it might go against you.<\/p>\n

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Stop Over Optimization of On Page SEO Factors<\/h2>\n


\n<\/strong>Let us assume you want to rank for a specific term: \u201cHosting services.\u201d First of all, stop using this phrase on multiple on page SEO areas. Some examples:<\/p>\n