{"id":6035,"date":"2009-09-23T20:00:11","date_gmt":"2009-09-23T20:00:11","guid":{"rendered":"https:\/\/www.amitbhawani.com\/blog\/?p=6035"},"modified":"2009-09-23T18:12:29","modified_gmt":"2009-09-23T18:12:29","slug":"website-marketing-ppc-ads-affiliates","status":"publish","type":"post","link":"https:\/\/www.amitbhawani.com\/blog\/website-marketing-ppc-ads-affiliates\/","title":{"rendered":"Guide on Marketing your Site for Affiliate Marketing"},"content":{"rendered":"<p>Now that you have everything in place you are now ready to begin marketing your site with affiliate products. In order for people to locate your site and begin the purchase cycle you need visibility in a highly competitive market. Affiliates and online marketers usually carry out &#8216;Pay Per Click&#8217; advertising to assist them in creating a successful Affiliate marketing campaign which helps browsers locate their site. Below are just some basic tips and techniques to help you get started and help make money from your site.<\/p>\n<p><strong>Tips and Tricks<\/strong> &#8211; The points below should be considered when creating and optimizing your site :<\/p>\n<figure id=\"attachment_6044\" aria-describedby=\"caption-attachment-6044\" style=\"width: 509px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2009\/09\/PPC-Marketing-Affiliates-Guide.gif\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2009\/09\/PPC-Marketing-Affiliates-Guide.gif?resize=509%2C392\" alt=\"PPC Marketing Affiliates Guide\" title=\"PPC Marketing Affiliates Guide\" width=\"509\" height=\"392\" class=\"size-full wp-image-6044\" \/><\/a><figcaption id=\"caption-attachment-6044\" class=\"wp-caption-text\">PPC Marketing Affiliates Guide<\/figcaption><\/figure>\n<p><strong>Content<\/strong><br \/>\nKeep it short and to the point. Paragraphs should not be text heavy but the key is to keep content relevant to a specific topic relating to your site. This is becoming increasingly important with major search engines and will have an impact on the keywords you choose to buy from major search engines \u2013 i.e. \u2013Google, Yahoo Search marketing and Miva.<\/p>\n<p><strong>NOTE:<\/strong> Remember to update the content on a regular basis and where possible implement XML feeds from your network to ensure that all offers and information are up to date.<\/p>\n<p><strong>The Message<\/strong><\/p>\n<ul>\n<li>Bullet points work well online to help communicate the benefits of a product or service. Keep in mind that people scan information on the web so be concise with messaging.<\/li>\n<li>Use compelling copy, the facts about the product or services that you are promoting and use the power of persuasion by adopting the right style and tone of language.<\/li>\n<li>Use bold text to reinforce key messages and colour, but keep it consistent throughout the site.<\/li>\n<li>Text links work well within content, but remember to strategically place them within the content or you will be in danger of sending the user to another page before they have completed reading what they initially started. Never distract them from the sales route.<\/li>\n<\/ul>\n<p><strong>Grammatical accuracy<\/strong><br \/>\nRemember that first impressions are important, so ensure that everything is grammatically correct as well as factually correct. Images of products help reinforce a message and add credibility but do not over clutter your site.<\/p>\n<p><figure id=\"attachment_6039\" aria-describedby=\"caption-attachment-6039\" style=\"width: 150px\" class=\"wp-caption alignright\"><a href=\"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2009\/09\/Call-To-Action-Affiliate-Marketing.gif\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2009\/09\/Call-To-Action-Affiliate-Marketing-150x150.gif?resize=150%2C150\" alt=\"Call To Action\" title=\"Call To Action Affiliate Marketing\" width=\"150\" height=\"150\" class=\"size-thumbnail wp-image-6039\" \/><\/a><figcaption id=\"caption-attachment-6039\" class=\"wp-caption-text\">Call To Action<\/figcaption><\/figure><strong>Call-to-action<\/strong><br \/>\nMake the navigation and the completed call to action process obvious \u2013 i.e. \u201cBuy here\u201d, \u201cClick here to sign up\u201d. These should be located above the fold and there should be a minimum number of clicks to get to point of sale.<\/p>\n<p><strong>Credibility<\/strong><br \/>\nWere possible use testimonials, kite marks, partners, logos and have clear contact information. All these elements convey trust and respectability. They help ease the mind of the prospective buyer, who might not know your brand and will encourage them to revisit your site to purchase from you repeatedly.<\/p>\n<p><strong>Paid Search and Keywords<\/strong><br \/>\n<figure id=\"attachment_6041\" aria-describedby=\"caption-attachment-6041\" style=\"width: 150px\" class=\"wp-caption alignright\"><a href=\"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2009\/09\/Paid-Search-Engines-Keywords.gif\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2009\/09\/Paid-Search-Engines-Keywords-150x150.gif?resize=150%2C150\" alt=\"Paid Search\" title=\"Paid Search Engines Keywords\" width=\"150\" height=\"150\" class=\"size-thumbnail wp-image-6041\" \/><\/a><figcaption id=\"caption-attachment-6041\" class=\"wp-caption-text\">Paid Search<\/figcaption><\/figure>Almost 80% of all online transaction originates from online search so using search engines, such as Google, to maximum effect, is an integral part of Affiliate Marketing. By simply considering your target market, the content of your site and thinking about the keywords needed to <a href=\"https:\/\/www.amitbhawani.com\/blog\/increase-website-traffic-with-long-tail-key-phrases\/\">drive traffic<\/a>, you should allow your site to be located by the user and help maximise your ROI. Please note that this is a vast topic and not one that can be covered in its entirety here. There is a lot more to keywords than just bidding. Below are a few basic hints and techniques to get more clicks and better clicks out of your paid search campaigns to get you started and making money with Affiliate Networks.<\/p>\n<p><strong>Terms and titles<\/strong><br \/>\nBy simply inserting the keyword in the title makes your ad more relevant. This trick instantly makes your ad pop up as being \u201cWhat I searched for\u201d.<\/p>\n<p><strong>Terms and ad descriptions<\/strong><br \/>\nBy placing keyword terms in the ad descriptions produces the same effect as above. This is because it is relevant to the search query. Be warned, over using this technique will make your description over simplified and less compelling.<\/p>\n<p><strong>Adding prices<\/strong><br \/>\nRemember that not all searchers are buyers. Some are browsing or researching. However pricing the title grabs the buying segment immediately. If you can\u2019t include a specific price use a legitimate price range instead. Remember that to use this method, prices have to be reflected either on your landing page or within the first few pages for you\u2019re site to adhere Google\u2019s landing page policy.<\/p>\n<p><strong>Buying Plurals<\/strong><br \/>\nBuying plurals of keywords on exact matches will give you better coverage and an improved conversion.<\/p>\n<p><strong>Misspelling<\/strong><br \/>\nThe bid prices for mis-spelt words are often cheaper and they are likely to be fewer competitor ads showing. Think about these carefully and don\u2019t over do it.<\/p>\n<p><strong>Negative Keywords<\/strong><br \/>\nBuying negative keywords is a great way to ensure all your searches are more targeted by filtering some keywords and terms. For instance, you may be trying to sell \u201cair tickets\u201d and you want to appear when someone searches on the term \u201ctickets\u201d. However by using negative keywords, if someone searched for \u201cTheatre tickets\u201d or \u201cconcert tickets\u201d your ad would NOT be shown as this is clearly not relevant.<\/p>\n<p><strong>Day parting<\/strong><br \/>\nTo help increase conversions, try putting your ads live on certain days of the week and at specific times of the day so you capture your audience at the most receptive times.<\/p>\n<p><strong>Optimization<\/strong><br \/>\nOnce you have implemented some of the techniques you will soon see that some keywords are converting at better rates than others. Through Affiliate Network reporting you will be able to identify which activity is working at an optimum rate for you across your campaigns. By continuing to make some of the changes above to your keywords and terms as well as your site you should see an improvement in conversions and earning commission.<\/p>\n<p><strong>NOTE<\/strong> : Remember where you have banners running on your site you can optimise these to show the best performing<br \/>\nones. This guide is again provided by <a href=\"https:\/\/www.amitbhawani.com\/blog\/guide-becoming-affiliate-guru\/\">DGM Pro Affiliates Network<\/a> which offers the best services for Affiliate Marketers and you can join right away with them and start promoting their offers and make money.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now that you have everything in place you are now ready to begin marketing your site with affiliate products. In order for people to locate your site and begin the purchase cycle you need visibility in a highly competitive market. Affiliates and online marketers usually carry out &#8216;Pay Per Click&#8217; advertising to assist them in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1310],"tags":[],"class_list":{"0":"post-6035","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-guides","8":"entry"},"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/12\/PPC-Marketing-Affiliates-Guide.gif?fit=509%2C392&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":12912,"url":"https:\/\/www.amitbhawani.com\/blog\/tips-for-good-affiliate-marketing-business-tips\/","url_meta":{"origin":6035,"position":0},"title":"Tips for Good Affiliate Marketing &#8211; Business Tips","author":"Amit Bhawani","date":"August 1, 2010","format":false,"excerpt":"Depending whether you are an affiliate looking for a product to market or a marketer looking for affiliates to push your product you are likely to run into a few interesting little problems. Following is a basic list of tips that you can use to fulfill your affiliate marketing potential.\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/www.amitbhawani.com\/blog\/category\/business\/"},"img":{"alt_text":"Affiliate Marketing Business","src":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/08\/Affiliate-Marketing-Business-300x191.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":74,"url":"https:\/\/www.amitbhawani.com\/blog\/affiliate-marketing-tips-with-commission-junction\/","url_meta":{"origin":6035,"position":1},"title":"Affiliate Marketing Tips with Commission Junction","author":"Amit Bhawani","date":"September 29, 2007","format":false,"excerpt":"Affiliate marketing is basically a method of promoting web business merchants, advertises etc. In this marketing the publisher i.e. affiliate is paid for every visitor visiting the website, or sale of any merchandise. It can be called Internet Marketing in other words. Affiliate marketing has become a growing industry and\u2026","rel":"","context":"In &quot;Make Money Online&quot;","block_context":{"text":"Make Money Online","link":"https:\/\/www.amitbhawani.com\/blog\/category\/make-money-online\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1892,"url":"https:\/\/www.amitbhawani.com\/blog\/make-money-online-affiliate-program\/","url_meta":{"origin":6035,"position":2},"title":"Make Money with an Online Affiliate Program","author":"Amit Bhawani","date":"October 25, 2008","format":false,"excerpt":"Affiliate programs are, interestingly, the finest way of making money on-line nowadays. Certain measures can be taken to ensure you maximize on the benefits of your program. These measures will attract the best breed of affiliates, who will bring in income from promoting your products, whilst earning themselves great money.\u2026","rel":"","context":"In &quot;Make Money Online&quot;","block_context":{"text":"Make Money Online","link":"https:\/\/www.amitbhawani.com\/blog\/category\/make-money-online\/"},"img":{"alt_text":"Make Money with an Online Affiliate Program","src":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/Images\/M\/make-money-online.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6001,"url":"https:\/\/www.amitbhawani.com\/blog\/guide-becoming-affiliate-guru\/","url_meta":{"origin":6035,"position":3},"title":"A Guide to Becoming an Affiliate by DGM Pro","author":"Amit Bhawani","date":"September 22, 2009","format":false,"excerpt":"This manual is an introduction to becoming an Affiliate with dgm. It can be used as a guide if you are new to the dgm network or if you just need to get reacquainted with dgmPro. There are many new features and enhancements on the latest version to help you\u2026","rel":"","context":"In &quot;Make Money Online&quot;","block_context":{"text":"Make Money Online","link":"https:\/\/www.amitbhawani.com\/blog\/category\/make-money-online\/"},"img":{"alt_text":"DGM Affiliate Network","src":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2009\/09\/DGM-Affiliate-Network.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":296,"url":"https:\/\/www.amitbhawani.com\/blog\/subscribe-to-hard-copies-of-seo-search-marketing-affiliate-magazines-for-free\/","url_meta":{"origin":6035,"position":4},"title":"Subscribe to Hard Copies of SEO , Search Marketing &#038; Affiliate Magazines for Free","author":"Amit Bhawani","date":"January 5, 2008","format":false,"excerpt":"Are your looking to keep yourself updated in the SEO Industry? Then its time for you to subscribe to some SEO Related magazines. I had recently paid for a yearly membership plan of Search Marketing Standard Magazine which costed me around 20$ [750Rs INR] for 4 issues sent over a\u2026","rel":"","context":"In &quot;SEO Blog&quot;","block_context":{"text":"SEO Blog","link":"https:\/\/www.amitbhawani.com\/blog\/category\/seo-tips\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8679,"url":"https:\/\/www.amitbhawani.com\/blog\/commission-junction-tips-guide\/","url_meta":{"origin":6035,"position":5},"title":"Commission Junction Tips Keyword Link, Adwords Promotion, SEM Policies","author":"Amit Bhawani","date":"February 24, 2010","format":false,"excerpt":"Question - Hi Amit its great to read your blog, its even great to read atleast someone in India using cj and making money. Iam having a problem if you could help me please.Its been six months i have been using Commission Junction -CJ but have not make a cent.\u2026","rel":"","context":"In &quot;Ultimate Guides&quot;","block_context":{"text":"Ultimate Guides","link":"https:\/\/www.amitbhawani.com\/blog\/category\/guides\/"},"img":{"alt_text":"CJ Text Link Html","src":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/02\/CJ-Text-Link-Html.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/02\/CJ-Text-Link-Html.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/02\/CJ-Text-Link-Html.png?resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/posts\/6035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/comments?post=6035"}],"version-history":[{"count":0,"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/posts\/6035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/media\/19417"}],"wp:attachment":[{"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/media?parent=6035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/categories?post=6035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amitbhawani.com\/blog\/wp-json\/wp\/v2\/tags?post=6035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}