{"id":9472,"date":"2010-03-29T10:25:29","date_gmt":"2010-03-29T10:25:29","guid":{"rendered":"https:\/\/www.amitbhawani.com\/blog\/?p=9472"},"modified":"2010-03-29T10:25:29","modified_gmt":"2010-03-29T10:25:29","slug":"create-google-adwords-campaign","status":"publish","type":"post","link":"https:\/\/www.amitbhawani.com\/blog\/create-google-adwords-campaign\/","title":{"rendered":"How to Create a Google Adwords Campaign"},"content":{"rendered":"

In this chapter we are going to teach you on how to run a ad campaign by creating your first Adwords Campaign. In order to get started you need to login to your Google Adwords Account<\/a> and click on the ‘New Campaign’ button listed under the Home.<\/p>\n

\"Create<\/a><\/p>\n

Next you will be given with a list of different options which you need to fill one by one with the correct details.<\/p>\n

General :<\/strong> Campaign Name – Assign a campaign name which can be the Name of your Business or Service you are going to promote. Assigning a name is useful because when you have multiple campaigns in your account, you can easily identify them.<\/p>\n

Locations & Languages :<\/strong> Locations – Under this section you need to specify the geographical location where you want to display the advertisements. Lets say you are selling some offline products through your website and are looking towards attracting visitors who are from your city or state, then this option is very important. You need to select the State – ‘Select one or more other locations’ which will open a small window with a Map and locations to select. Under this select the location or browse through the map by clicking on it and set the location where in the advertisements would be shown. In short this means that whenever someone from the locations you have mentioned visits the google search results or google network websites, your Adwords advertisement would be displayed to them.<\/p>\n

\"Google<\/a><\/p>\n

Languages :<\/strong> Under this option you need to select ‘What languages do your customers speak?’ which in most cases is English. This option is useful for advertisers who are targeting specific languages like Chinese, Hindi etc.<\/p>\n

Networks and devices :<\/strong> Networks – This option is really important because here in you will be setting up all the networks and places where your advertisements should be displayed. Search includes Google Search option where in the ads are displayed with the Organic Listings along with a title of ‘Sponsored Links’. Content section displays the ads on different websites & blogs which are listed as publishers under the Adsense Service, which you can again customize and only select the websites or niche you want to target and select.<\/p>\n

\"Adwords<\/a><\/p>\n

The devices option is applicable if you want to display the advertisements on smart mobile phones which support full Internet browsers like Android, iPhone\/iPod Touch & Palm webOS. You can also select the carrier of the Mobile Phone and target specific customers. This is useful if you are offering some mobile phone related services, applications or software’s for downloads. Ex : If you offer a service of Internet Connection from Airtel, then its better to target Airtel carrier users and recommend them to opt for the broadband service, since they already are a user of Airtel they would opt for this when they see the ads.<\/p>\n

Bidding and budget :<\/strong> Bidding Option – Under this option you can specify your ad campaign’s every day budget which is the maximum amount of money you are looking to spend towards the advertisements. The clicks cost is based on a bidding system, where in for a specific keyword different advertisers would be bidding automatically and the highest payer’s ad would be shown on the top and the lower paying ads would be pushed down or towards the next page. CPC Bid Limit is the option where you need to specify the maximum cost per click you are ready to pay for all the keywords in your campaign. Once you specify the CPC bid Limit, the system will charge you the amount of money you have specified though in most cases the amount charged would be lower than the CPC you have specified.<\/p>\n

\"Adwords<\/a><\/p>\n

There are few more advanced settings available in the same page which are optional and useful for few advertisers only. These includes the Schedule: Start date, end date, ad scheduling where in you can specify the Starting date and the Ending date for your ad campaigns to be run and displayed. You can also rotate different ads in the same campaign by selecting the option of Ad delivery – Ad rotation, frequency capping’ & Set bidding preferences for specific demographics on eligible content network sites under Demographic bidding.<\/p>\n

This completes the chapter of starting a new Google Adwords<\/a> Campaign, in the next chapter we will discuss more on how to Create Ad and Keywords for your ad campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this chapter we are going to teach you on how to run a ad campaign by creating your first Adwords Campaign. In order to get started you need to login to your Google Adwords Account and click on the ‘New Campaign’ button listed under the Home. Next you will be given with a list […]<\/p>\n","protected":false},"author":1,"featured_media":9473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1338],"tags":[],"class_list":{"0":"post-9472","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-adwords","8":"entry"},"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Create-First-Adwords-Campaign.png?fit=263%2C34&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11213,"url":"https:\/\/www.amitbhawani.com\/blog\/copy-transfer-adwords-campaign\/","url_meta":{"origin":9472,"position":0},"title":"Transfer Adwords Campaign to another Account with Adwords Editor","author":"Amit Bhawani","date":"May 29, 2010","format":false,"excerpt":"I have a Google Adwords account and have several campaigns few of which are for our clients and we are planning to shift one of the ad campaign with all the settings to the parent company. Hence is it possible to automatically transfer the complete ad campaign to another Google\u2026","rel":"","context":"In "Google Adwords"","block_context":{"text":"Google Adwords","link":"https:\/\/www.amitbhawani.com\/blog\/category\/adwords\/"},"img":{"alt_text":"Adwords Editor Setup","src":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/05\/Adwords-Editor-Setup-300x225.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9582,"url":"https:\/\/www.amitbhawani.com\/blog\/adwords-opportunities-increase-traffic-keywords\/","url_meta":{"origin":9472,"position":1},"title":"Adwords Opportunities – Increase Traffic with New Keywords","author":"Amit Bhawani","date":"March 30, 2010","format":false,"excerpt":"The Google Adwords system will analyze your campaign budget, performance, added keywords and based on which it will recommend you with a list of different keywords which you can add to your campaign for increasing traffic. 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First of all you need to visit the following link, and click on the 'Start Now' button which\u2026","rel":"","context":"In "Google Adwords"","block_context":{"text":"Google Adwords","link":"https:\/\/www.amitbhawani.com\/blog\/category\/adwords\/"},"img":{"alt_text":"Adwords Create Google Account","src":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Adwords-Create-Google-Account.png?fit=827%2C216&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Adwords-Create-Google-Account.png?fit=827%2C216&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Adwords-Create-Google-Account.png?fit=827%2C216&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Adwords-Create-Google-Account.png?fit=827%2C216&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":9551,"url":"https:\/\/www.amitbhawani.com\/blog\/adwords-ads-check-up\/","url_meta":{"origin":9472,"position":3},"title":"Check if Adwords Ads are Up with Ads Diagnostic Tool","author":"Amit Bhawani","date":"March 30, 2010","format":false,"excerpt":"Once you have setup your campaign and ensured that its running, you need to check out if the advertisements are actually being shown on the Google search results pages, and for this you need to perform Google searches and surf through a few pages. Normally once you have setup the\u2026","rel":"","context":"In "Google Adwords"","block_context":{"text":"Google Adwords","link":"https:\/\/www.amitbhawani.com\/blog\/category\/adwords\/"},"img":{"alt_text":"Adwords Ad Preview Tool","src":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Adwords-Ad-Preview-Tool.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Adwords-Ad-Preview-Tool.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Adwords-Ad-Preview-Tool.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Adwords-Ad-Preview-Tool.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.amitbhawani.com\/blog\/wp-content\/uploads\/2010\/03\/Adwords-Ad-Preview-Tool.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":9484,"url":"https:\/\/www.amitbhawani.com\/blog\/create-ad-and-keywords-for-google-adwords-campaign\/","url_meta":{"origin":9472,"position":4},"title":"Create Ad and Keywords for Google Adwords Campaign","author":"Amit Bhawani","date":"June 11, 2010","format":false,"excerpt":"Our previous tutorial was on Creating new Campaign, while in this tutorial we will teach you how to Create ad and keywords for a new Google Adwords Campaign. 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