If you are making money through Google Adsense Program then you also need to make sure that you are optimizing the advertisements which appear on your blog because there is no point in showing the maximum ad units on your blog and making the lowest revenue out of it. Generally its preferred to use 2 Text Ad Units and 1 Link Ad unit on your blog. I will give you a complete list of recommendations for a normal web blog.
Generally the Google Adsense Team would recommend you to use a 300×250 Ad Slot because most of the advertisers submit ads in that standard size and this is the reason you should try to implement atleast one of these ad size. Generally its preferred to use this one on the blog’s top sidebar or else below the article, since this is a ad spot which would get direct visitors.
If your visitors count keeps changing in the weekend then you can try out different stuff like keeping less ads on low traffic days and if you see a spike in the traffic you can go for higher ad slots, also its recommended to go for randomizing ad colors for higher CTR. If you have a colored background of your blog theme, then try to keep the same background for the advertisements so they could look better and you can expect higher CTR.
Some people report that using a 728×90 ad slot works awesome for them when compared to 468×60 but the actual answer is that it depends on your blog design, navigation, width, readers and lot more stuff which is why experimenting the different ad sizes is really important rather than just opting which others recommend.
For Experimenting & Analyzing :
– Record current performance
– Make distinct changes
– Monitor for a set time frame
– Compare performance
*repeat*
Dont forget to implement heatmaps in order to find out the most clicked areas of your blog and implement the advertisements in those areas for higher number of clicks along with section targeting.
I am going to try 300*250. You are right ads should be as per content. And 468*60 show fewer related ads some times.
I too use a 2 300×250 Ad Slots, 2 link units & a skyper banner. Aslo you can also mention our readers the limit of Banner Ads & Link ads which adsense kept in their Private Policy.
Thanks Amit I Will Try This New Tips..!
i ll try and implement this in my blog..
hey amit ,
this is great post helpful and informative for me… 300/250 format works great for me.
sarah
plz i added 300×250 add slot but not getting any single click from my visitors ….i getting daily around 150 pageviews from google search and 70 to 80 visitors from around the world but not getting any add click plz give me some tips yaaaaaaaar … waitin for ur answer plz mail me on my mail address plz HELP …
Thanks for the tip. Just wondering which is performing better 300 x 250 or 336 X 280? I see You’re using 336 x 280 in your blog.
Thanks
Thanks for the tip. Just wondering which is performing better 300 x 250 or 336 X 280? I see You’re using 336 x 280 in your blog.
Thanks
Farhan Rasheed
cashbrite.in
Yes Amit, 300×250 is the best performing ad format but I think the 336×280 and link ads also performing very good. Thanks for this useful post. I will try it……….
For most of my blogs, the text ads worked with the size of 336 x 280 pixels, and the banners worked with the 468 x 60 pixels size.
For my blog, I’ve seen that 728×90 is the best and I also get excellent results with a 4-link links unit at the top of each of my blog pages. This all depends upon the blog/site layout. Another interesting point is to set the border color of your Adsense ad unit, the same as the page (background) color of your blog.