Jeena from Google Adsense Optimisation Team has sent in another wonderful information which can be useful for publishers who run blogs with Google Adsense. Read the following tips for the same, which can help you in making more money from the Adsense Ad Units.
Here at AdSense we love AdSense for Search (AFS). It combines our favourite Google products – AdSense and Search! We want to tell you why now is the time to implement this feature. AFS allows you to:
- Improve the user experience: When users can’t find what they’re looking for on a site, they turn to search. By offering one or two AFS boxes on each of your pages, you can help the user find what they’re looking for without them having to leave your site. You can choose the content your users can search – just parts of your site, your entire site, a network of sites you choose, or the entire web! You can even have one box for just your site, and another for the web. You can customise the search box, your search results page and your ad implementation, and you can even add keywords to tailor the results and ads to your content!
- Retain the user: With site search and the option to open search results directly in your own page, you can keep the user on your site for longer.
- Monetise the inevitable exit from your site: Users leave your site eventually. Accepting this is sometimes tough, but knowing they can find what they’re looking for via your search boxes is some consolation, and earning when they click on the targeted ads on your search results pages definitely eases the pain!
How many of you have implemented the Adsense Search Box on your website and how is the overall performance of the same?