Adwords Opportunities – Increase Traffic with New Keywords

The Google Adwords system will analyze your campaign budget, performance, added keywords and based on which it will recommend you with a list of different keywords which you can add to your campaign for increasing traffic. The idea would be shown as a link on the top of your Campaigns section as shown below.

Once you click on this link, it will redirect you to the ‘Opportunities’ section where a list different useful opportunities are listed which can be enabled and used in your campaigns. You can easily review ideas and implement them directly to your account. All these ideas are automatically generated by the system based on your accounts current performance and campaign settings like the bid amount per click and targeting of the ads along with the total search volume or trends for the keywords you are targeting. The estimation information is given you in order to make you understand the impact of applying the ideas and the amount of traffic you could get with the newly added keywords. Even though the ideas are researched material, its still recommended that you review each of these and then apply the same in your account.

There are mainly three different types of ideas available for your account as discussed below.

• Keyword Ideas – These can help you in receiving more clicks and impressions on the campaigns because the more keywords you add, the more locations your advertisements are displayed to potential customers.
• Budget Ideas – You would normally start with some daily budget for your ad campaign, but the budget ideas would give you with better suggestions based on which you can increase the performance. If the budget is relevant to the search volume, then there won’t be any budget ideas or recommendations.
• Bid Ideas – The Adwords system would suggest you to either increase or decrease the keyword cost-per-click (CPC) bids which can increase the traffic or reduce the costs. Quite useful when sometimes you try to over bid for few keywords which are not much costly.

The keyword suggestions would be shown for each campaign as shown below along with a preview and Estimated monthly searches for the total keywords in the same campaign. You can click on each of these suggestion ideas and then approve them or else select all and click on ‘Apply Now’ button.

Once you click on any of the ‘Keyword Ideas’, you will get a small window with a list of different tables giving information based on Rating, Keyword, Estimated monthly searches, Competition & Ad group. Here in you can review different individual keywords & key-phrases and then apply them to the ad groups, which when applied would be instantly added to your ad groups on the basis of default CPC bids.

In the previous chapter we discussed on Ads Diagnostic Tool, while in the next chapter we will give you a brief idea on a list of different Google Adwords Tools available to you for better campaign management.