Google has just extended its Adsense network and added Adsense for mobile, which can help publishers to expand to new online content platform.
What is Adsense ?
Adsense allows website to allocate space for Google, which provides relevant text ads and then splits the revenue those adverts generate with the mobile site owner and Google. The share revenue details are not currently available outside the trial. Mobile Adsense is similar to the desktop part, but various new rules of account for mobile restriction on layout and content.
How does it work?
The website using the ads, must be written in proper mobile markup languages (WML – WAP 1.0, xHTML – WAP 2.0, cHTML – iMode) and with server side scripting like php and asp. How does the product behave? If you have an existing website optimized for mobile browsers or are creating one, you have a option to monetize with Adsense and a growing number of mobile advertisers.
The system reviews the content on the site and delivers relevant text ads, the publisher earns each time a visitor clicks the ad. You can get your mobile Adsense codes under the Adsense setup tab, i.e. click on Adsense for mobile. You can customize your mobile Adsense unit, using the instructions. AdSense for Mobile is available in the U.S., England, France, Italy, Germany, Spain, Ireland, Russia, The Netherlands, Australia, India, China and Japan.
This service provides same as the desktop counterpart seems a logical step, but the fact the Google thinks its worth & shows that there are significant number of sites which provide content for mobile users.