Quigo technologies which offers content targetted ad serving and search engine marketing solutions has been acquired by AOL for a amount of $300 million. The service named as adsonar which runs on publishers websites the same way as adsense words and feedpoint being the search engine tool.
The estimations are that AOL would recover one third[$100 million] of their investment within 3 years of this deal.
Quigo is a New York/Israel-based ad targeting provider and they have signed up a multi-year contract with thestreet.com for the development of a custom version of adsonar for their finance website. Currently Time Warner (AOL) Networks is at 4.5 market share according to comScore’s report which includes direct search and partner search and this step is taken by Aol to increase their market share by launching new products.