Most webmasters are always anxious to know the highest search keywords in order to optimize their websites for the same. Google & Yahoo both offer this information in public but by different smart ways.
Most Searched Keywords in Yahoo : If you are looking for the highest searched keywords or search count yahoo used to offer a ‘Keyword Selector Tool’ which was build to offer information on the total search count, but the tool is currently down and it seems yahoo has no plans to get it back. You can still find out what’s todays highest searched keywords in yahoo using Yahoo! Buzz which is currently in Beta and offers daily updates on the most searched keywords in some random niche.
On the sidebar of Yahoo! Buzz you can find todays top search results which are updated on a hourly basis and this can clearly give you a idea on whats hot and whats not. The Buzzlog section offers stories with reviews on the up/down trends of individual keywords.
Most Searched Keywords in Google : If you are looking out for the most searched keywords in Google, then Google Trends is your answer. Google Trends offers information on daily hot trend with a small list of today’s Top 10 searched keywords and also offers a detailed report of Top 100 most searched keyword for any date. You cannot predict the search in advance but you can still use the past data for finding out great keywords list. Example change the date in Hot Trends and select last years Christmas date and find all the top searched keywords which were made on the last christmas and this data can be useful to you for building the new christmas website for this year. Even though there may be some changes in the keywords but still this data is much valuable if used smartly.