If you’re a seasoned copywriter, you must be aware of the importance of keyword density, and even as a beginner level blogger, folks have now realized the importance of targeting the right keywords, maintaining high keyword density, and similar stuff. However, in this blind race of ranking high on search engines, people have totally forgotten the basics of SEO. They feel that there are better chances of getting clicks, as the number of articles they write on a daily basis, increases, and they can rank high on search results by maintaining high keyword density, even at the cost of deteriorating the quality of their articles. If you’ve any such misconceptions, be very clear about one thing – if you think you’re going to get a lot of traffic, clicks, and high conversion with content that is ideal for search engines, you’re proceeding in the reverse direction!
Doing such a thing will take your father away from your goal, as humans always appreciate quality over quantity, and if you try to increase the keyword density at the cost of quality, you’re going to be the biggest loser!
Beware! The readership of your blog/website may even come down if you start giving importance to the search engines rather than your faithful visitors, and followers. And, above all, even if you succeed in ranking high for certain keywords by stuffing in extra keywords without disturbing your regular readership, search engine traffic isn’t going to appreciate a highly optimized article for a specific keyword. Remember, people are always on a look out for valuable information, provided it is available free of cost. Now, if you can just take care of the first part, rest is going to be a cakewalk for sure.
Something similar is applicable to Blackhat SEO tactics, as most of the folks who try out Blackhat SEO strategies succeed in improving the PageRank of their website considerably. However, once the search engines identity association of link farms, and SPAMMING BOTs with your online venture, you can kiss a good bye to all your dreams of making money from it. It is quite possible that your website(s) on which you’re using BlackHat SEO tactics, may be completely dropped off from popular search engine results. And, in such cases, you’ll not be able to run even popular contextual advertising programs like Google Adsense on these websites/blogs as well.
Anyways, coming back to our discussion of quality versus quantity, it is imperative to understand that you’re going to rank high on search engines & make a lot of money online only with genuine ways, rather than fraudulent activities and short cuts. Try to vow your readers, and faithful followers with quality information, and leave the rest to them, to take your blog/website to newer heights. This simply means you may consider writing 10 articles targeting the same keyword phrase (difficult keyword phrases like Web Design Miami that can’t be used too many times naturally within your post) rather than writing 3 articles that have high keyword density, but look pretty SPAMMY.
The golden rule in the blogging arena is pretty simple and straightforward – don’t try to fool your readers, and give maximum importance to the readership. It is always good to have a lot of search engine traffic, but your faithful followers are going to contribute to a good portion of your online revenues (even if they don’t click on your ads, they may like to buy affiliate products that you’re promoting, due to the rapport you’ve built with them).
Hence, the bottom-line is “don’t fall for keyword density” – prefer quality over quantity, and do your level best not to make your post look SPAMMY at all costs!