Guide on Marketing your Site for Affiliate Marketing

Now that you have everything in place you are now ready to begin marketing your site with affiliate products. In order for people to locate your site and begin the purchase cycle you need visibility in a highly competitive market. Affiliates and online marketers usually carry out ‘Pay Per Click’ advertising to assist them in creating a successful Affiliate marketing campaign which helps browsers locate their site. Below are just some basic tips and techniques to help you get started and help make money from your site.

Tips and Tricks – The points below should be considered when creating and optimizing your site :

Content
Keep it short and to the point. Paragraphs should not be text heavy but the key is to keep content relevant to a specific topic relating to your site. This is becoming increasingly important with major search engines and will have an impact on the keywords you choose to buy from major search engines – i.e. –Google, Yahoo Search marketing and Miva.

NOTE: Remember to update the content on a regular basis and where possible implement XML feeds from your network to ensure that all offers and information are up to date.

The Message

• Bullet points work well online to help communicate the benefits of a product or service. Keep in mind that people scan information on the web so be concise with messaging.
• Use compelling copy, the facts about the product or services that you are promoting and use the power of persuasion by adopting the right style and tone of language.
• Use bold text to reinforce key messages and colour, but keep it consistent throughout the site.
• Text links work well within content, but remember to strategically place them within the content or you will be in danger of sending the user to another page before they have completed reading what they initially started. Never distract them from the sales route.

Grammatical accuracy
Remember that first impressions are important, so ensure that everything is grammatically correct as well as factually correct. Images of products help reinforce a message and add credibility but do not over clutter your site.

Call-to-action
Make the navigation and the completed call to action process obvious – i.e. “Buy here”, “Click here to sign up”. These should be located above the fold and there should be a minimum number of clicks to get to point of sale.

Credibility
Were possible use testimonials, kite marks, partners, logos and have clear contact information. All these elements convey trust and respectability. They help ease the mind of the prospective buyer, who might not know your brand and will encourage them to revisit your site to purchase from you repeatedly.

Paid Search and Keywords

Almost 80% of all online transaction originates from online search so using search engines, such as Google, to maximum effect, is an integral part of Affiliate Marketing. By simply considering your target market, the content of your site and thinking about the keywords needed to drive traffic, you should allow your site to be located by the user and help maximise your ROI. Please note that this is a vast topic and not one that can be covered in its entirety here. There is a lot more to keywords than just bidding. Below are a few basic hints and techniques to get more clicks and better clicks out of your paid search campaigns to get you started and making money with Affiliate Networks.

Terms and titles
By simply inserting the keyword in the title makes your ad more relevant. This trick instantly makes your ad pop up as being “What I searched for”.

Terms and ad descriptions
By placing keyword terms in the ad descriptions produces the same effect as above. This is because it is relevant to the search query. Be warned, over using this technique will make your description over simplified and less compelling.

Adding prices
Remember that not all searchers are buyers. Some are browsing or researching. However pricing the title grabs the buying segment immediately. If you can’t include a specific price use a legitimate price range instead. Remember that to use this method, prices have to be reflected either on your landing page or within the first few pages for you’re site to adhere Google’s landing page policy.

Buying Plurals
Buying plurals of keywords on exact matches will give you better coverage and an improved conversion.

Misspelling
The bid prices for mis-spelt words are often cheaper and they are likely to be fewer competitor ads showing. Think about these carefully and don’t over do it.

Negative Keywords
Buying negative keywords is a great way to ensure all your searches are more targeted by filtering some keywords and terms. For instance, you may be trying to sell “air tickets” and you want to appear when someone searches on the term “tickets”. However by using negative keywords, if someone searched for “Theatre tickets” or “concert tickets” your ad would NOT be shown as this is clearly not relevant.

Day parting
To help increase conversions, try putting your ads live on certain days of the week and at specific times of the day so you capture your audience at the most receptive times.

Optimization
Once you have implemented some of the techniques you will soon see that some keywords are converting at better rates than others. Through Affiliate Network reporting you will be able to identify which activity is working at an optimum rate for you across your campaigns. By continuing to make some of the changes above to your keywords and terms as well as your site you should see an improvement in conversions and earning commission.

NOTE : Remember where you have banners running on your site you can optimise these to show the best performing
ones. This guide is again provided by DGM Pro Affiliates Network which offers the best services for Affiliate Marketers and you can join right away with them and start promoting their offers and make money.