Sun Direct DTH Service Hit in South India
As from different facts, I must say that South Indian market is huge for any Direct To Home viewers as from my prediction, atleast 45 to 50% Direct To Viewers are from South India itself. Here in South Indian viewers want as much South India Contest as they can that’s why all Direct To Home users always add south Indian channels frequently to make them happy and sales it. So far two strong players Sun Direct and BIG DTH TV is holding grip in South Indian markets just because of good packages at good price but over all Sun Direct have upper hand since they started operation from South India few months ago.
On one Side Reliance BIG DTH provide all South Indian channel in one packages, Sun DTH is also providing same things with more channels then BIG TV except offering less Hindi channels and English channels. But As from South Indian content they have maximum numbers of channels on their platform and they offer everything for just 75 Rs/month and also provide 4 exclusive comedy channels in South Indian region. That’s the reason why Sun DTH registered 1.8 million customers from alone South India within 1 years of operation. So far Sun DTH performance is good when talk is going to only South Indian regional content as they have wide choice of channels and just few days ago they tested some new channels too. Specially they have higher numbers of Tamil and Malayalam channels to compare Reliance BIG TV and other DTH company. Their 4 comedy channels each for Malayalam, Kannad, Telegu and Tamil.
Although they have some disadvantages too as if customers wants all national channels then Sun DTH have big problems as their Add On Pack are most costlier then any DTH. For an example, If customer wants to watch all sports channels of ESS then he need to pay more then 100 Rs while other DTH charges only Rs 65 maximum, so it’s not a wise option if you want to see national channels with Sun DTH but main and big points as their base pack of Rs 75 which carry all South Indian channels (Some are in Add On Pack) along with Hindi channel packages of UTV which offer Bindass, Bindass Movies, World Movies and UTVi. So it’s a good for those who are limited to South Indian channels only. So no doubt, Sun DTH is best option for South Indian viewers as from cost wise and channel offering available in the market.