Last week there seems to be another Google Panda Update where in the blogs which were having many advertisements when compared to content were penalized and we also saw a huge drop in our blogs traffic. There were always speculations that blogs which has many ad units when compared to the content would get penalized but there was no clear figure on how much % should be there. We initially thought that there was some issue with the server the very first day but since the traffic decreased went down everyday, we found that this is not a normal issue and same was confirmed on QOT which also has the same experience.
Last year many blogs had reported that Google will soon come up with an update on this and they would penalize all the blogs which would have more ads over content and this has finally been applied. Here is a screenshot of our blog’s traffic stats which clearly states that the traffic has gone down drastically and there is no update from Official Google Team on this.
We always have had a ad unit below the blog post titles and also on the sidebar which was of 300×250 ad size, but thanks to the suggestions from Google Adsense Team, we have had also implemented a Google Ad Unit of 728×90 next to logo which seem to have created this issue, because that counted the total number of ads above the fold to 3 which infact gives a bad reader experience. Hence in order to fix this we have removed the ad next to the logo and tried to move the 300×250 ad almost below the fold.
As of now you can check out the Browser Size tool from google which gives you a clear representation on how many ads would a ready see when they are on a specific browser resolution and this is the tool which clearly shows you that most of the readers who have resolution less than 800px always see a higher percentage of your advertisements and not your blog content, which is a very bad user experience. Hence in order to fix this you need to move all the ads below the fold if possible or try to create a better balance in this to ensure that you don’t get this penalty.
We will keep you updated on how we will be fixing this panda update and the progress on the same. In case we find some interesting stuff we will post about the same. Meanwhile its suggested for you to remove all the advertisements from your blogs which don’t pay you much like the Infolinks or Kontera ad units because they are just killing the reader experience and just make it look like an Made for Ads site.
Update : If you check out the below stats graph you would find that the traffic was back and this could be probably because the automatic algo would have scanned the blog for changes and the traffic / rankings would have been set back to the previous ones.
You can also read the following comments where other users have also made a few changes to their blog layouts and found that the traffic is actually increasing when you reduce the ads above the fold.
How to over come this, do you want me to remove the 780 x 90 ad in the header.. even I am facing the issue
Just give a try and reduce as many ad units possible from above the fold and it should work.
They have panalized those websites more which have low content compared to advertisments.
So along with reducing the ad units first…look after your content and its quality. If you improve that then it will effect you lesser.
Nice change for users of having low resolution but not for website publishers…Although in the long run,It will helpful to every Googlers…
Nice change for users having low resolution but not for web publishers.I think in long run,still It will be beneficial for every Googler.
yes!
hi ..I removed header ad unit from my blog but not getting the traffic as earlier ..
You need to submit a reconsideration request to Google in order to fix the issue once you have made many changes to your blog.
Where is the advert? I have more ads on my sites all of them not affected.
Probably you got lucky that the panda effect was not applied to your blog.
It will be interesting to see how you overcome this , And I will expect a post on it when you get recovered 🙂
will try to do it.
what does it really means is google want from us to remove more ads?? or anything else they only allow 3 ad unit per page now what is the mean of this update
Me too facing a traffic drop, but not as huge like this, i have a 10 % Lose. Adsense revenue also affected. 🙁
Its obvious adsense would also get affected when the traffic drops.
I have been told in twitter a week back that new Google Panda update is penalizing blog’s having more ads then content since then i applied few changes in my blog and the traffic didn’t get down. I hope it will not get penalized in future. Can you please check my blog’s layout and tell me if i’m on right path?
I have been told in twitter a week back that new Google Panda update is penalizing blog’s having more ads then content since then i applied few changes in my blog and the traffic didn’t get down. I hope it will not get penalized in future. Can you please check my blog’s layout and tell me if i’m on right path?
Regards,
Irfan
You can still remove the link ads if they are not paying good because they appear in the low resolution too.
Sure things. 🙂
My blog is also badly affected by this update, hope it recover’s soon. Infolinks is just a waste of time, creates a very bad impression, the ads are annoying and fetch you only a few cents.
i have faced this issue too. before i was getting very good traffic and after panda all goes like hell. how to overcome effect of google panda update?
Check out our previous article on this.
Hi amit you removed the header which takes lot of space, how long will you keep the same page layout.
Hi, Content means only text, or it includes site logo, nav menus and site bar content, should we remove our logos and other stuffs
sir, I am also removed header ad unit from my blog but not getting the traffic from many day.. and now i dnt knw what i do??
For me nothing change actually my traffic has increase upto 7-10%.. 🙂
Good for you!
I agree to the last point of removing infolinks or Kontera kind of ad units from all the blogs which kill user experience literally. They just don’t add any thing (at least to my blog).
they are penalizing sites which have heavy ads above the fold. Is there anything else under PANDA?
Many more Panda updates to come.
Thanks, i remove my all ads.
Why would you remove all the ads?
Is this (google panda ) the main reason for very few posts from amitbhawani.com as i regularly visit this blog but i came here after long time ? Why this blog is not updated as earlier
yes thats one of the main reason because i have lost the main interest on this blog.
One of my website traffic dropped to 10%
daily traffic of 5000 visitors to 500…
i am fed up with google and Gadsense policy, from these updates i am losing my interest and it breaks all my concentration. what should i do?
do you think starting ecommerce site helps bcoz by this i dont have to rely on adsense
relying only on adsense is like putting all eggs in one basket.
please help
I really didn’t find any significance difference n my site traffic. May be they consider the bounce rate.
hello,
I launched a new website for adsense.I placed 2 banner and 2 link unit ads.please tell me how to get more traffic to my site?
please tell website promotion tools.
hello,
I launched a new website for adsense before 4 months.please tell me how to get more traffic to my site?
One of my site got hit by this Google panda page layout update and I removed the Ad unit below the title and placed on the sidebar top. After 4 days my site started to get search traffic and now its completely recovered from this update.
Thats good to know, almost the same case with us too.
this is very disappointing for adsense users. on one hand Google is penalizing the sites which have more ads above the post, on the other hand its stuffing more and more ads in SERPs. search google for phrases like cheap loans, buy home, credit card etc.at Google. you will find only ads above the fold. on his own search engine, Google is stuffing more and more ads!
Dont you think amit that this will definitely hurt adsense earners?
Its nor good step. I know more ads cause bad user experience but 3 ads are not more.Why We need to again and again optimize our blog.
I also faced same problem in last 2-3 months, my 50% traffic droped in just few days..now after 2 months effect my blog again came back on track…
Hope it ll not happened again …..
amit , you make a mistake. so you are facing
But Why not rewrite some posts of this blog and promote
infact you have real followers also , what ever u will write
try to recover it
I hope for best
Will work on it, no time actually!
Yes these are the facts of google these days.Amit you are right. Many blogs are facing these changes,
Amit, thanks for the suggestion buddy, I really adore you and guys at QOT. AFter getting slapped by new algo change I had to remove my beloved Google 728×90 and BSA custom 265×90 ad solts, my revenue was not toomuch but still affected. 🙂
It’s curious.I have some sites with too much ads above the fold, and fortunately, they have nit been affected by this update. Just in case, I have drastically changed the structure and now there’s a lot more content above the fold and I have pushed down the ads. I hope in the next revision of Panda my sites can make it trough again.
Thanks for sharing your opinions and experience about this algorithmic adjustment.
Same happened to my Blog, Removed the 768 Add from the top. And try to use some of your tips to fight with evil Panda 🙂
hi. can anyone describe be that what should be the best ad placement after this panda update?? plz
My Blog Is Ad Free This Means My Blog Is Safe From Panda ??
Kind of yes but not fully.
My website is too ad free , but still not improvement in traffic .
Great , congratulations amit for back visitors.
My Blog Traffic Increase More Than 20% After Every Panda Update 😀
Hey amit i am also not getting traffic…….pls provide me inforrmation how to increase traffic….
Well i am not alone in the boat, my traffic dropped by nearly 35% since last week, i was lucky to be spared by panda everytime, but since last week i don’t know what happened, there has been severe drop in my traffic. The top pages are performing as it is, its just that no. of impressions that were resulting in search has decreased.
My Blog is 3Months Old with 150+ Article but i am not getting visitor. Is there any tips for me to gain visitor?
I am not very much expert in SEO and all. Thanks
Ohhhh, I can’t believe even now you have such a high Traffic Sir, GREAT….
Hmmm, Thanks for the suggestion , now i have also removed the 728×90 next to logo and shifted the ad unit to to bottom of sidebar. Thankyou.
what a heck? They have so many ads on their search results page and Now they are telling us not to do that ..This is silly
I was researching about the reason for reduction in traffic and landed in your website. I did changes as per your suggestion and waiting to see the traffic changes. Will update later, if there are any improvements.
I didn’t get affect at this time. But I will keep the points in mind to avoid further.
I think my friend it’s not just the panda only, the Google Zebra which is personalization of Google SE is also bringing down the traffic of many websites.So it’s now become really important to be proactive on Google Plus.
Hello,
This google panda update really affected many blogs and sites, mine site traffic come down to 800 to 1000 from 1500 daily, this is really a bad drop in traffic.
Thanks for sharing this update
1800 visitors lost/day for one of my blog. But traffic increased for my tutorial blog.
Does this Google panda always does bad thing to every one? Iam feared of loosing my business because of an update. Its time to go diversified.
dear sir,
I m not getting much traffic on my blog……so can you pls tell me how to incrase blog traffic…….please….
www DOT fullformof DOT org
i have a blog which name is mentioned above (remove DOT ans spaces).
and tell me that, this blog/site is following the policy of adsense